Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock 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","iv":"8fc3a6f50c591aa4c8677a8f85ce5893","s":"6a0e4a08a76a2128"}