Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock
How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"1ec47c6313b2b62665a7ac1c953db881","s":"b2c0daa03b6f2616"}