Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock 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","iv":"83e54d4e430692028a42261235ac939a","s":"80eb700b20202f6d"}