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How to win in China without NFTs, KOLs or games

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock

 

By Adina-Laura Achim