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How to win in the metaverse when 95pc of luxury’s value is “hidden”

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy

 

By Daniel Langer