The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
How to win the booming lingerie market in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
{"ct":"yLXhYC6N6hot3G1UeiJvSpOeY3rY9\/pLjK4cCY3kzWhWGaOcst8rt9qvUNdB72JkYEloOjtKxjFxuazuMKk+xqRGQUqSbrC8W\/Jn09jWpNwIw0ibobMYpH\/KbDV6Tb0kZ3QOrHPh71OLPeW74ikJI74lrUZvNZQV9\/rK2xD+lrMqyl71ON3m\/UCd6SNbm+RlGIfuh5GTKzoWnQsqf25qIxf7Z7ZPK1gKLne7iOtSv2WnaF\/dzAKOGmzrdJShYECyCDqvSK4M+1P9mVxtbFR4jBIUVv0rRD1gEkoYzNRDbOdGg+uEreaOFgW8azgShi4jUXNlqk\/Yu3kz2eWtvvtbyhL+2KlCa4TephJvbW7HJK9FP+jtQwqyuNZSOL3c0gGunJDJ8Hp4YTjUz7VJ7AVRV2N4Aus3pv1cbWwfOaGnzK4XbMbb7RE6Ox7GYD59LBLMMxLtIDuiNbiNL25eq5QgWifqHOabQ5ENl9C8yAawGaYlXVk+4P0Xhj2whSE7cU2pbt3vIaAC7dXBsQXXj6vPyI67YulTvAgCk0PHaN9fb+aRR\/y08kxGznI\/OSEDdqomgUN7XXv+TIjI6TzUFOmb1ZwtYnxd83iTCIrDt2slMe\/V9CssR15XfEgp+bbSSNjoyzwObT8RClnluZcKhOXB3u1ztSJe6RMNtn0Lt0ibCgMCaL7lc7cVsqnK\/O7\/7naySbIj0vWBci5D\/E\/q0u7VwupI1anYuP2pyYZmrATkiJlhrm5InKGbrg1v\/8q1ZgIG8HYD63bOJ0Eke1J6TG77NQSUvWLZAC27dewqfDV+XDw6F0+FAtXPnUZNYnpsjOJaOx5dAeOwh9Ttyq6pVcboQalk0pIe+rGqmItGV36NZL9619IVq66Ox\/5GojZTvlme6oddQqkjN5EyB8SvNoZztkyB5RIiBSS3AYrFpvpWNREmuNd17wUqop37j3waFqGeDw0kY4uHfu6dQ4j9Y\/9b9O9Xx7VzmJTlQRnyYNt1dUGYA8gixgiQP5cLGFzAxxhw+3\/Y0lZE8h6y4mQek7OkDoe9L3HgGDx6o7vEHD\/ngLowL9dsqfGO8XFSgR\/KhMp76sDy0ilcOLG7lr1tPUo8TGVgvoSca3J8vGNV19XbVDJlvkxQ0VYVxK2Z9g2LXp+RkI02Yw1ysoe8YPgOlBwaeVTOwjv7rvzPgAcrfGxvqyf\/nO4X8eiGWOhvN6xU09qQRcC9Lc\/STKq17IHcrFYKtUn2S7gpacs2yYGBoc\/MVrVbOmlbW80mlomg49xr2Psvauh9EDqZUFujMY5eb2yEyuEhApp41oLq36bQQZmX1vrjRmRIloNuhvCCTrgorwX1u4SR05CGutZv+Cg6KoSG8vhYDd\/n1O8PDooxcDA14ZMlBQCxayFP5g4stMl5C37ip0xX5FD0KH14WmsqdZqT2BsQSQ2DxD82ERKRmMhjpIkh+T0X7d0nL3vQDsFoilKnIN7FhfM6Ih2VB6BAnQS\/HcesDTE02Yee9ZGoR1Bjo1Mnm+XH0uOgjHKkcLKLj637DoZ7sI2mcUOVtdEcbZrZ0ipoO2+4MGxI3+kw9oy9hkm4IW3eaDoUQqacQyquqnRggSibnL1Nyi09\/bFg9pnDtBR9+8BNSKnHNq3JSGRrRDOjoigsGrm60BtyErE6JNbptleLo\/SbJ3Vdkz3kTh8REUscWiKPq5AxvCFpqQiaxNGOayMNS+8Kx6s7ANtWMWmnQiSpw83lHDWm9l7qm3n9KfO9OOeUohqrFITyaQ4Nt912hpHXfQXauatAU58OI63xYNu4YrdFYx1Yp3qd502ReQvYMQzzwWE2pF6aH\/YjnydJ7rt2ePYHjy2X5d\/7vpwm82DM95kaXQavqwZkbQSMm5vfo\/auxcfduYj1bawQiNWD\/CPP9LWVA45fL7sB4DWMAYs2Xelu\/U0FKargbcU1KyLEYIoUm7iOLdQPLMNC7SqWPVboAdYEkKz3vS5HkAPCDa+rmqyI\/OPElLMpa95Vyj54V713sa9dejoFpIl4ctfLhwT7w+s9BogUEq7T+45pFPc1v8R\/QjJ1N9H4CfaTL7uCxFSLIKoIOXlEoTTGEOxw8FIq6AgHAHfj9eDgzYQOniU+QdaiOQALCsRDwA\/rpWdn2a4KHhiQZQCEuUWV691RP2rLvKtlz2Jt7SJC3BII34Hify16GnXoTHKVBvmDQrl9i+XEQ+vZuy5iGZBTISkD7FEc11YICeMh8CpFQUBUGkkvU0kWCI9qiVXlW88jDBE51\/mUUVNYvZRdUIOpQXkyZKicbH9cNWbuFMh1Ze28dGTWbbfhZwDyf5VGLod7zUE2\/phWjDbotZhjBOVnouIKiZByO\/C8q0GbCl9SjYIPHvG0asnS6aGTmudS41HeDGpKaUvKIkrdz5rqYYFupyLKHmgjgnxhwiKJA8hg0T2DE7XKcrPYlOC4nCbWDbfdF08kIRYnPBzo01qoyyYNp\/cnVs3o7xjb5WVxRbQoG10xeh3N4KD\/x\/VaCavwqEPX4NQb9kmLin6WyHzlSDAc2i32SaQsCMrCKvqSysiafLafYxVui2cwh\/fV+OCI7olEerzeV2StHS05SdqYBfclPB5eN4PAqnoPs8fCk\/GyxCJmvU1R4Epzdp1HHVb6XD0H0JYlotDa3VCYMszllW19P6SOCqTINhz7d0lHCK6nbHJAtzknwKzkzLP6zOh+Wl+QS3POKLLpghx\/PMAfhXNDpk2mKH3Xo3q2hJUb6zrc\/bs5bMKT6wNWkUbsXkN66mXh4E5\/tjxiGx3nfROh7zU4MZuteRslEfpjtf2m7NH8BE59E\/kYKzXyUucSNnNkPQFShYKaGwFmOEY8FLFYpwZ686w6piFFVkcrI2TQVIcz3Ee+ux\/Pf2LGgTSOvrGie9t2AHQq69RpffaTiw+zRJaQKW+xQlkS\/HYPVXprVatXsSrtJtbIL60zdbPYCXbA5SdzmX\/vszJWVOpsCkNI75e8fubiidqyUC45CEuNyC4K6xvnFnoM0MczAWe40pLt7zdznX2zrAEjHxp73amBBVHtoSxayJisfJ8BXf2gVD6gVAq9w9Opw9QcbO\/JLxdl9Ji2lrry0XSFbcFxHD\/2PGvgWxhpDnt6fV3lnF7ywzhHtIi2\/8NJPKLHG1Mxy6l2uAnbdN3+dNx8lY0YcXM0f\/ydJJE5tLOD8K7O3bEmE2lqJs0AayWQZ9F+xkWDOKdFqO6\/y1ZckweInwkKnjCg4DLHVbCcSYcOYFRrMWwKZhqZ\/6eEVM5lWDvdDzf5xVpz\/h1eMaJcz2AS7NsjT28K6IPEPij26DF23hpAPjS7FadP8V9L8Iw0Ge3vEvdEp9ba8Mnkmm8bB2UQhmt6iVGqvCdMpWplg5AYI6CTCc7uC588HVtl497tJRPzJhCg\/qXUsovntSOSmJ1PjFb602Q6Jdbf0BfMMr869wOQiDKW+9wTLoMPJxs0TYA9JqnDdAqFN4yfj9rUB6J+1pY8tAGQrP5pLiZw\/kp6BfaOapjdMyY7cySn53EmvbZajKhe3xu1Pi2dWrlmpkMSJffPcmaMJMGG9zWsVqmplLRo\/leju8LWQzlM5fkp7TvsIjdCVMXT8KCZlOj\/ronisA6o2wizh60HSG4BVqYUCFL4QBLr4srio\/Cvlp0dSbT+tTrE7ur\/KBW\/t2dOtGoIPOiSOpV\/Z7Ximd8wo74wLsEMZ8Sa4+fwEwve91ARHvRInucyV0cbIlRKl830ThYjTetUb885jSXUoD6gHMsgOansn5yz5iZLbJEmbZO4EGZJaAbZXNzzN2w18v0pwflx9YqctXlvgqGRiJgFWTePxA3A2IOkqpHEKv6LzCR\/BqBZaq9eBDl+xnii1L3zuc8jQZYumMllVv2yDuu\/RnZ7x6N+nvuwte800nK66VNBvKNhOoP3hP9yJl4luiEZ7s0WNSumlP7XGoB86zbRAbInBJ3AaWoox4QyR1to0FeMYREroP8evpoSFO9VPN0YXcINyLPRn18Vjd02eNRDjwQGO4LTD8W9L\/ZYO\/4YEwSy07jwfZBqfs4SliuSVLhfuE6zFf+KIb1cFSyXIrHb4TGNu1pVGA6V7iOhgpuVmbZTI41610cLvPfcGBToC1oLDF3rVpuTonFCuED69dksgM4f+eP12BQ4JdnfUBlFrCcmjFw6nLoSDbj1asKmdvQi404JRe7TpUVuyU4AYPGN17IZn\/NHe8a8SkqhZ7sc0V85DAMCzCuFAjQgQziIqiww5Du\/SMlMlvqK0mwz78Ou4prcWDA0oA+wPVFw6Wwjw1XXb08aQD5+uxAjQjrcJB8CXGgF3021029fz6LX9moSXp2kgMRlD0Qf5EcakbHa2KP0FEtckkXiWiw9k\/Tn17+rDXIB9xo4J6OxT8ceN4prADH20xO\/IP4hIb36DFejbIyPmLgNmTpRtUTAPv+kadJ\/njOUul\/09KTAfuNEEX0JexgMklvArEobnwPC3s8B38JVKMD3ILXlvGhSpmBiIYxtu8H1yez6aaYi9Y6ef4rZkgAHfpWyEUDfps9ZAILTVHG2FZmifYP0hH9V7EF6XVXSL+VNPu\/u9W5+k4CStEciwvz6TbPeyUko+ecoFGCIXrcR0ZDVtvmUUWkbteZKD8QpT8aIjFP1mvbvW3CWypzj+kXCsVBQ99zZSyMh\/m8XOQiL8pnrKm\/kQsb+ErSetKyatyexqXXg5YKQe6bcWwcKezzgmNiQrGxjDuIDoaftFOxRA35S1\/krrDPSlkAAeVyi038pkbjeGbe96zysUkrzsvvCfcYflahbMXK2VI7KEn0eufaHx6isBoq5OWkevU8sq+sYPrLTFwDM03BYEtirJ3jGvWllP73Yd+JZe7Cr\/F1RTPA0NVNlV6i6xO8xiHvhDQd+TcIeu+piKQPCccdmyN6cVv9rYccClN32T66D4bLR1jn99GObwJs\/kZAE+LC5kSDzghTm0irYx24BQH7zkU4VY9GLRy715MCFvQej9R1awQzkixlvqpOcfCcdFgTR+CAn5Cg8FPJurXFvw\/Cwz2A+Q58oQpV94oBEWk79kD2QctuWcAOBTavxCoJvBdr6MBol5C0luZDYwX1J7ARpPE1Q6aV7V2WZW1ILUW9cTT3KUnNBQw\/XOcf8QQSukvAIYpQjUc3GzbQ4yFKI9PRWexmLRosAlg36eHinDjydMW28FMkxbCEOMWlukNtLSYI06W\/mK\/pWB8OiNymHM9r5KrPtKvg6jJ8V7rAgjKnnWseqn83cW7685znQMQCdFUgBFPfzo2R6gqa+rdBSDsEmQ4UnWmF0BSvCk8RcvLuVBid9ZpbcLy67fXW2yh2tmk8gkRTfgoGcBfmg41pwm9eJG9QHQdG0ltClMQ4zlMbKrq0jGVznqaOmjnZQgOzKLab9pcX9THxcHS6\/y48\/2TODB9nKSFpzmalUNy2v0q7yhekhZW8cMIkkpTHVJTqfwEDbw+TjzVnpR7ebnTEQ\/\/5UYzmGdx+hVDr9SE6qOY78fNTqH0zXHHWb7\/fsqxsSzAe1xaeFlLEaT6ec8U2VevZLv\/QB370V3zY5Y19vhlBHl60bK\/HT8gl7YMnZS9Qw7+9Wx0Vd1LGFhdBMVP5lxhoxEa4oFdeAj74qtsmCybCTW8jvQ7EMcwy7I2fd0QaXtldU7IIGPJ5Pv6D2pzRGLaLGdbm7ZI1PdvDQAJI1R3z26VJwH31aaaboGfVyUHmlhAZiIp5ofTgVEACwoK8AlPdmu2xrSd452hweG6DFllYI\/39aetrnWZP+rsumsnLutZ+ALNC5SPd5larCj7\/p\/1LeoNNSDsqeqOpQFOFHVOKWG3tSTUNCMuF+fDDPNXo6UAg5ld2sHfCZ4SBF5VkvGNzNRJ0fl\/aWaqbTe4SuBhLW1uFlGiagyCEdYYMctP0T8F4Jh9bGznLvTL6uejyJ6QHGqOW9rmsBhoMTut0YGcW2C8CKdvo1dK8ilH13g2KTZYTbgAPRTdQ8cQrLLO1o77\/CXmJGSMOLCI9SfkQwxwBwXdHT5oqStVlCtUWwcOh9jBrksMXgrNqkRHaNb7C6w+JcS3ASaESguqrxjMUZJtOn7k6x4QdHV9vNF++ONEFQwq0iikXCeoGEq3kMVD2svQRR3tPKVnCAsF3PYj71nXHU3qu2clUdSd6u+ST690JlITsYCGDCuPFnK3MNGTYB6umZzH37tvoHffAOa0eOQMbafNqt1FxSo+LkMcR4PRjAm3okYyY71+fLmtvlVjnftkBkDEKIuFbAA6pPusNrB2ayKp2HTEJSyAiDD+VGzjjllDEL2mN4e+7OHK5lRxHNENRQCdAuU3ytHvHMOlCXhbF1HqB70UnkBPz+dajTlDbzHZ9elRBj8IY4wvs72L4KfQ+2jsDu4CsNMH+ATslLGod0TPSRALzXFlPtKuSY7PW6OaLcBa9FOpFCCt5RnHWXj19G+jDV\/OVq1ilGVNNq6rBZQONUJUAh9UTZLmo0DKuWxSCWo16ZZOaVSN+HoVWu9DlK1Awwv8lqBD6dOlN7cGjilzByAATM5RbIH5ENrbPB32DUcKWlwd3jw9wdJQrc0SP3q5BTbFF2kgrMHhcgR07haoPZblLdMqYydmOtzCvjJcJ9D2zUlF18w9ZqsvwJJ6wzeAUf1DsZ1k\/9UluaQ75kKbTPuV2GCIWAsNjYeORUxTOfAj2QUB3kIV8ur4\/SkOn1+gMpSoQ13XO2Ghb7y+7OnTPQrbWXnXPSBRes\/jExLFahEzzdorl8S+9zJg5hi\/GZ9HiqZjhwlVGGwsLovlpti\/puG356QB9D7uhZgJGY5ekeW0qbhAlWmeb6dDGTJgIyGfV0aIwkT5h4M49nC4\/gG7XBtEuJe7tW3JBRAG4mbwPSmE4+yrsucV2QqOVz\/SadMNNFDPenHhq0cakomyxJb1APcuhD+kJmmJ6YM5tfr8R1S+GjAOEqbv1YEhecAB4rq31b9A2pDW\/X4eVWJvBI63FLL9T02ZfAWmMGNGr\/SbacQkxR4n2vLsa61\/vCMfwqngH4PjsYvMQ3GfRAbokOv4HZb2YHHg+pW6DvLhqJQgqU9ebe120\/BqWwOeATTRoeYApErxVy+TfIwUyHzLx7UTM7gpIJNr4OmtW\/RFrD1yJ2lEhEOF23FInmX2w07H1N19KFBaUdeR9EN2xWO5a9JEVNKMXhCjt\/oQkngzKrn2SiXnFh45snBqxuKnV\/BxcLKc2yhdDQikmmEd1JR+b6xh5S2nTtfmcKFuHxeEdZhITKxvHCcYeDvK89YwDl6Y9298N5+RurcnfEzMekAe09nf\/zFmOh3X4Z55BmtN7roJgmm8PBH5pPH0vdD9KQP13EZ1fWXlIab9dueO4EIkN97fuXRNfevUYIk7vfx1gX5aKfGjkLdUhNt2mgyBhViQDAPWpBAZOQffB0pvCqJB0J499Knph0epSp4svCnJ407N4B4r6s1wTtRxjQL4XMGoROQw\/17tajHPoVw2upTuabCTfB56gp+uabX2mGvhyPE95G44R1giuSsdGWN2fx0JU+YCEatr1waZwxid0RY8GSCKOznqf6lWd6LCr595cLtQmzkXyvABJCKH0qtJway78eDCumPvnEZTrLNhaCwQIrRzRKgXQ6NK0nAa3rOj6USCpIRteG6CvlzMd\/N\/HxhQ62Y1Fk8wj9OtMeIE0PVzHjzTwGz9+QrJHQLJhmwSW4dpWAKuys9rpa8hufnl7hCvbCUEivYNtqJtuubuO87nNShBe2C6S6R3AjA7oDOehT9x0cVDXhCtRThRogKfNWCu8m6FnTGBnhM5PxhIILn114Dmge+Txm7nYvsG4IMIZfkGEx7udlQSIhXSoBUljJqiE88gA346I4cweFLcJVsMUR8H1p3CgMFXwgGbSx3yJPGCxeykHMfRlvm3W1SEt+s181Zy0qiWtsVWLesSIC8gxkOMwKrRwXjveMftOA4jZLcDTXHasX5A7WWH8B3sJMyTQ0tG1FD7PT\/OrTliSO2X94BOvbfbuvtkoMGw\/B0YbwFo+VSyADM5BeQaAIIfGsIPET20buMpcqcFmWqnoVNecAvT6h3W0WtFvxoKeKhFhR7WJcf0amZNIUiTbYJ37SE666cvsvMc1V2EgT31m5Ucpj80hfupt6qFvoWBgS3hA3VnJ6VuzD\/O+GRqQc8a1qVCDXeCZ\/yBvP\/I5NLlwaWYMrAMVGaeHzJ75pFPKXHLrND0MbxZoI5PiXfIEnlAv2prpYTKv6MOYsnVf3vydD+3c+RU82FzRB0Gy9N4xMgRngM4fYdCpk\/52TcOoB1\/WHFcQQMXchQhBrvcr8mtI7gJi0o79JYVJUw4SQGiMBl8WUv7CUJeUFrUr166nEJiVKVbAAK9IOCLF1KX8EF3sDbn8565QRKA6EJQFY2EEktJTI4Sbm+MzGnfxmpcUJWkmvqQqyhyTNIKqs41NF4Vz4+GjxUiGbcLp+h2ubZE\/ipTO9qzR\/MjTM5J1ZRdCs4qAxkzONaAZQ7lYSnmJPa2lDE59LiA7OtbzNbHpBV3\/\/0Gfm92JzDBvC8llz1UrIP6UDd\/BtvUqoOSuMEvMCyIT9OTaYsc2Py7B9dQLKOSdmMRuNBiJFcIp\/26GLkUMyMVQKvmbnD\/TptMAYFQ21mNyZI1SpMhyxtyxUjj459cNbcG+jGrlmivuBy3PsD6fIZY5\/O\/ewF\/hswWmEePgMDTMr6H0ipyTVJybkgrEp97Dw3oOE9ndkRH6+k6yv6yE7jQYndSLHGF\/pOX9rVCdUNJAa\/EYCrAPmiYJXQwRen2\/GZ+SiR0ifam531+HbhDLKO\/CsLQlXnT3kW6u7uWMrgd6sZEza0OFMyFRotmncjCFveKdQO9Q8b1peY2TP2bjQyVBq2Glauy1iLX0vSGLapWxRxYV3XOr82r8iBg0Jh0cVtwdhLOg2Qtx5jSLddm0b69+dCjMtqzVKawB6Hr4hNJ1PRD3m2bk7x5GweTykOK\/1Z7o20TotgAGMOzvb8iKJydbDoXRF02jVEuNuZR2Kk1HxQ0ijAVAfSc\/6dFOBWB05BtiGh\/LiohN+1yG1dKErhbzG+xojwIZNuNMOnFNFytN57Nwp8cZb9kXBCVafdysdx4pPiiPL6dkLYjHD2IHwtxGyKWKmrssg+DowopfFTvKEAFDZCEEgNAv4sCQ9gy7HDO3j7KIXSLEHpV05TS7QeztxC5ATLM07ndt7L2adXohqaEn+VTHR7FECJ6zF9Iu3MNFDjCDQaLek+xDcGOIIsMVrSPfUwoSd9dIr0PMinbxi\/7AYvDoIGEsoYJhwRqcaqAcM2opSqsidedgKR1KFCLWOdxP4RlU\/gWuC91IxkfGzK34k","iv":"5119c6c84e81072196d7892353528f25","s":"4b1ba6fa432f91ce"}