The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
How to win the booming lingerie market in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
{"ct":"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","iv":"6f5c5737d1d59e707dbbfdb16729a07c","s":"cf0e4f1070c96636"}