The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
How to win the booming lingerie market in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No 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","iv":"11c5b839e37aacdcb1023b694fb0c26f","s":"6a721f1117a0a212"}