The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
How to win the booming lingerie market in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No 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","iv":"d121a5d8a4a6edddb14238e666c3f0a8","s":"6e10a1ad496a60bf"}