The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
How to win the booming lingerie market in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No 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","iv":"da067b87b37d184cdd77af03dc41cc05","s":"a225b3dd16f45e87"}