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How transparent should brands be during lockdown?

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Image courtesy of Dior As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Image courtesy of Dior

 

By Gemma A. Williams