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How US department store giant Nordstrom is thinking about reopening

Nordstrom chief brand officer Erik Nordstrom (left) and CEO Pete Nordstrom. Image credit: Nordstrom Nordstrom chief brand officer Erik Nordstrom (left) and CEO Pete Nordstrom. Image credit: Nordstrom

 

As retailers and brands take ginger steps toward reopening factories and stores worldwide, messaging becomes key to reassure customers, prospects and employees that they are taking proper precautions to ensure their safety.