How Verizon’s new data pricing scheme affects mobile marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"HDNW7eyBdehq9TeeTK0+m8Bya3gOgmAKLtfQaAtQBQk0aAOLqCZitz\/BHPJ+hdJxd679txrqrNABg13e3yGuL18YL+5AEn9YA7CBVDzCiu5c5z2e1FLrYQUhitkk2cO4MJP6ZZS4jh4NnUlte28TzSkP5Pvd1BGqT2QUOb\/8xPa+v1Gvf4OWhj1xNe0twxEpBddC2C3H6FUzh8oIAG4oNcyzOhJO9ZQ7qappm\/2iipJGzw1j41GVKAjxiZ\/XtGNuCazbM5N3bpXe\/9JdXdzYznFfeglPyDSEx0LPLIuBv5g10idBNymmVCubSpX6YiPu2Mc57eCSU4vFqv0qlatUoNNWJ6+44jpQE12fLllZbdt6BV3jmN7ySPRb7Q6Jz3cNNnGJ6JvGSgHeLuqsv0lZlxerVDjKs+g4\/xCYhiF7RGL\/XSt6PduTDK8o\/HJmaIEgTSEfyjzdlgDwuYEQx8cvpQohDVSt6sDaB7Kj1VidvjLXZjw3BsAnPa1C5SSKrciNrp4JrkGPX67P2i2QAogUJSSUc+\/E3c+lOyXtVLBmjAQi7V2rFdfMafJE8d\/slcQfX1TQoeyCpf1HHCRg9IBhzwE97eNz1pWzVdfnVd1qbPmI++EPc0Hmnvv+qtREHl6+jw04QGrtNXe3CLgtus6\/Y24rRV9gkILmTUyY0h8lDsT4\/u6T0oP4MhCXWX2Tp07BIDPmbGMs\/yFu0mSn9UaGMdsDTI8mkH5alPaz\/wvDjeuajz9t505fm15GyH1vlMYpLMkryivRF4A9b9U0S8mhwix09aYqWaWXITzMmuEl\/r\/KYunXSJpRG7RxS1lEppNzEZeuSyi6Coc1SPcDgiUOfMAArlbG2SkbxfR4R2NEaEJE0\/49ldy9xxNZFExpRtRUbFekpOXtfr4B0dOKOwzJzBu\/\/G9tOClsb9gCh\/D0X+V6xGLZm44E31IEsBHFQDT0V\/SuJipdNrZ1H76m2IOAAsR02pmizSjhKseyJ9EIre\/NwNPQayc2KQtmpIo7Mt3QJbHDRRG3Wv1HFmrSEIb4qeN7i\/XlEJPNAdEsTL21y4Jr8uwPWQuC3HIGEtU4at329CA4WBIKFnOpOsj4hJw85QzjuXitedq11MijmA5+j\/1Dp3P7MajneoG6TbKZvWiOsBHsAvEhcKH\/ThCH\/JFncUqTSGMREd9TsxU5Ytvwp7OQcnQaYmogj0QsaIw7AHmmVE06tyqCG4CEfKoAwCCqie3geZYR39+Rza7g1pQUl3rp3rOT5ai\/kzopulVr9plnjWmKPt1AhjBR5jYfHTNZgKaxHUTFpRIRotQWxXJ7mYqI6YcILJyXVc7yaPTtTfDco\/8LtVyCaydVoib8RBCugkGDVcs\/pEj4wLAOiKiQ4kysaOZLjiCD31xhtFunilYSFRdgJWZBeMB38HR6a9EursBP1vKfAVa\/KXUE3H4vqwZHMA7eg3KQ0682quJQEc0S\/E\/dnh5YK2PNSC6\/pUhAZmo8xmsLzmQSaNl4du+9MFaOXt2qGKv\/dC+1nXLEtrmWyt8ngLQaW8KvOsgP1h+0epJDGblj7HggrZly3+iAT2hohwwEoFWm4aOLGotp7JH2AjSVKW4hkR9Hu8pr2T7ZSUwZGL98eZ9+GggVOD6E4GUzBqVU8g0BPNQ28KwyjJctfwsc3nOhvPQoihsUeRhddvtEcVlyHDyHOOJaUiVB7jMLKzvUCJfywVtu2oHTWmMojQXDd56Bf+6mUFam7jlEt33kW6Rx3I17hDi8N5c6LExRbRlbVjNxl0iypcx4JYNmpPhsPjyljYKdKvTjAeP4FWkmyMwVRgizvspk0ClmYNnWv8YiHef7lEUhZHbm0NQ0z8wvRk05UKx6kWca\/xHzKz68JoxBnz+ciQHLoNT0V+Hl+Mqwt+HmLcw4up3ZcsepLpDXSWedOzxTx9e1KG8wekNGxC0boX8IGZ7vONLF52AaruEt9gIgWWdwRSA3W6UbEGQsxmmU4xg0eJZYMGttq8wUbpSPs7+warZYKEmJbN6oxtsNIrxXbbA0dEojgxX4b\/Qw7Sagv\/wOlRuYAQNbgJi\/\/ZFdrSvjHWDvpeUuQkJh9Tkq8+w+B+XGZEegZt0fCrlfG89fPjky\/LAlLT+TMvfa8Lp6Uxz5rEB2NVCVbRxe3IFHWeb+xuOy9kcyrQkI7nMdsaSYKdWy1bwewkKXBscHDrqelHpnMYLrlNmoRGgLySoMD1m582k0HDtUctMKbT7vP7HgmQlyQJuKGjTI+GkKnAm68LXO0yorIui1Axe16HPhUYjkG0xFqKqa+X3+mKw2jPYabwuIrernq\/UMZ6Huf4UXyLJliH575VxslqpW1VNJMECmrm+fUHSS7SotDnwEUyJmOpfi31B6tcNyRbIrR1ajnpzdUAsk5LlvGUx5enlnepZ6agGevWq6xZbx0aPOt\/os4CevmP\/tTRCyz\/+7MxVBN2CtWY7I+8\/vsyIvp1cVJTjCB046FCwNLzi+2fq10go1rFb6MbhwmXdnX1f5RD896nz\/B\/qsKa2srhAlgZjxxH5UgqH2WFGyAxEBHXfcs+i8cEupL3WHd9nRAwZqOo+nDAo+E8e2ih0glszRYZWFa02GxD7AY2a0PCqfBh9syGnsPiMTIe7NvlBY0sUM518GSzOhzXxBlCYgziq8RQ8ziz4TL+MJxMGtRIUrtla4iTkj9dl7mOfof3gxzmFEs75\/p6nvR\/8tDXDv26YKZxapdt79LeMIQEMxsbyX+47DLpT5MzT45CdMSMQqUbpK\/QIx9BnUgMZ91M0bdnsBWPWFb7Nn+\/vI9cEVtidQ65d3vN7ckjb06uuCkAeSpW\/I9ZENuFz4\/xWcShHIGsi8IkNHs\/pQoZxF5009u3ddaDZ5gRB8S7fmbQ7f3C\/zlaTi9C0fTR67CyJ2+sKS9Ihwdtl4mtKA+jJ5eQ81DyDgqzyyvcRQeHWbZgPE2eHpAdP3JVyoTvz6eDf2KMrX4T5pfMAYbYOabFeXe8MXneiA3OtCJrZ9LUtSl5roFpNSb\/HcCFKCUh+DWIHgpeQF+Q2RTOxyUG+cxVAMZbJ9Htq5P5eRVcnB\/ESsjjTTELsdcplUoD8EtUvnOndXv\/VZSGtvokWlF9nj\/F58DauR94y2TkA2fpxfZg\/8AkwRscvIcGfckrgNSUkH\/kKg127pSz\/NuWS4uc0M6ZaaMTAkMtFeKykIeEjpdHiTkqcqLQBhHj6Kflyu6\/dfyO8GXxeGtWmL84fdTzBoLjDd8BaTC9F1PP9Bvz2Zp1CZBxfvYv4fvFcG4nr2Ewdqdn7brDiOGCin\/rpHufwI+tv2Y2mFaWPBNqH18qyxPgQlw9UN\/vLsnqcmLzXDb8ih6VH7WmwPtQ5LZ3ZJzW+nEod4BfaZQofPULKS\/WI06Q8Lc+6Zs9eT3McTSoFEw7zq+secWEpzWoPu4\/FMD+WVB3Z4Ga2gXSijRGE0pVkwKn8mOW9Em6O\/souYxYi9fVtkoTizq4N9FbP15djDk1faGfmGofXGR8P+ua+lgYdI3P2n0qNHoGQFmLdOpKFucBawnRMvXDVAiT\/lgQn9vMVA3mk\/0xeCgXcYeJx+bhTpgjdJbE32Gjkoim4uoHAklIvI7dosBjJ3PFNEwAM\/GmPSo+ujzbcIdmAU9tSUuHRuV\/bAlzvBtnE7J8avocYdkNhjSX1jMOU4B3B7r7FDFdi\/JH1ryz0Mo9irMqVd2yN6C95LqwjzSB6B9IEW0VPWRHHjAUoKsG4bC\/kc98cRp8uMuHLO2+dd\/Hc0nSzjMspxhjuuY8GekirLiapEg8ISJVhfYM07YwE3Ss2uZ7efAWrEAANBCIKZ4LuDqxwAomhCQ75DXMmrNPosYJT5lqcHZWdOBVBql94U9bdO+oJTN1kkS5QEy+WcRligGciAxuuxdifBc5Ydjg4UzK7ye6j2xwEn\/JxEVkaGcYGTPEnqHhGds3NP9DT4P90hnFbCeZc\/H9u\/YOQO4uelUzX3lhFPo2jpmKXZxeuf1V7A5edk0YQKTYEVMkd7onEOpM\/brRLzHa8rB87Sr3wlvRRbe8Yh8J77Lo5U7SOIHToGKswFp35z+ZSMp37wCuPZk8a2EuIsNIObYitxJdq2DE+XP4iPuVKYHYlqHhHniHutgPy677+pMHEjfM1dtXUCMQIY\/4Z4Jv+r6OAqTp0UA\/dABs8pgczhlNsfS21h6FKN0CMFVdJrXUrDv0xTLXjcvuTwko\/kj9BzLpL6k+T4aIj09w1EkoNKI\/fQsAP2F9MFIbZnJ8brjHph0L28YDXj8KmvbIVNJzJIX7lY+U4hBSKEBrK8vBEG1\/dTg2LQWclEu28937gcCLrx1DZ8EDt6j+YQKs0+OO0OI\/guNx7I2smwayP788+WjDY1BacRte2crThhSvclYZccjHW8IHY39HXOUSaRLr3TzCDj8\/NeTkzCdUt8JPPysIMA0QhpgSLmuOqTJthbzZp9KI+gEbGK9yAeuvfwQevas\/XOz7nlV8G2+a0\/qYO4+CNu85SRVMCYiC6D02xxI5DpMf\/gr03N8je6mn12I\/KLB4fjWOLhb+cTeS+MgJblJ8L5nrDmTWw30jTDjBLktHMrtWGcpk0L\/Ii07y8yb8ZzBQXuUu5bdQUBZjgI6YkBn2EeSpWDeyv++p\/GZAxdCuoKpw2fxyUfDWOAVbDbg5CCjOPDr7crdlHXpFoz44aqP6yEo8riaIU0JJIf8sVQY7lvWrwOpN9g\/QJNiUfrPHpat4RXcpLcUgK5xqPBWtRQhcXTpl6Fn452uY+fwDsmq1MfY\/jOeFIKA7W4M9HLjJY9Q5kqzMgRfrWZ97k63wTcwP9bDq88\/CYw\/sRb026apzw9W8mSfKouih7YHysykRtxE2b2xvxe0NBfWOMR5Vpr893wjACw1XaHirNxTGREpUtjcaKf0DTPbMz1mQJ5GRYnNOAxnuXPO2WPbLMe48obLlDiB8Z3h+9gPQc\/DHuVEi9MOCtrpxsWcZqsGcCfZkXgLGworhgriEjtmCId40skk+ISCOo8nl67Dmwwl7TolYqEpvM52jCxVg9gH\/VKVDcxghulqD3swPtxQuTT7hq\/Oh1baG4Xo1zmRrwR\/HldxcJpSEw731zOSLIZzUMpqeo7dxkDCr3lzAtM2kqniNQwIWYtR+k1WPQPvIzK+oNKPYhJg5b7ZXxGs5c6DLw5R3\/gq57KacGHwOdjiBt097X0W6x1jiDiy\/Kkz\/2Qi2sa6jIfRVuNMkMF1LhyAtM\/L\/Rt7B8dNHRUwtg94bpjo4YKIUZyoWGCZ5AeDHQSDAilliBV1B9vt8ArAC1cK\/s\/fUT74M3B8EUDwKwB9kKb2B3ZdAVpPeSVmZrFNrphzmLEIgJjfC8d3OcFLijNZwzufv1jgCa1QSTCNejUnEBXfNyHdpD6jRhTkI0kKUHhAT8TThUnxeZZLMJhAebJ\/Wv8FmYsSB7FR4ObZf3owqW42Wc8+uEAn8HVWOyjl1C1n1ldCCtPZT39LFH\/\/PEytJjXSiRVxD54bSycLfTA1YuRmQXyanxajesUpzcFENkmqGxaWDXqI1A+yMUuAMktcI4Xhe0Qn2jwNam2LDtFLvFHVeGjjPv895QDtV3b8+ClTIgS61pCMhiBz4jkJOfUxIXMz\/c48U5MtGQusObZ3omQAxV6q5XqAvPZBjKfq1l0VY4n+n4OhTr3pHi7lW\/Po7qKC7MKzcKUnVzcqpM7L9YcP1LieJAQULto1W2PSD5b\/M+95cOthsC7L070mwPMg3Gb1LJhdbHdnBFNONEDuzxirystZVgZCY76qoLuszu6ziIhTH2RJ5mTQakv34prEAwgC20j34I0\/ycjXkLs0Td6g12lxrqeq4aJKvV+2QnfPyrgJzfGpcyFD58QYSFnXeukBM2qGbfRSp2uiOqsSOIbh4Z5QRilDQaOPhsNO67bN4ZdnDEtEaCj3kkSNjsLsIy7b2sKaoCjat6siWHeg4iI0iRfEz3654QeS5vbBHnU+qfUMhpxono8nmoJhVnNZYfIL\/Ab9Oe3kujr9Xv36HL3E36GrjwcjzGiHgbAfdGsbV3RvgrkjJqGnxDQJubaPInJFYzoznu6ZJ8AJ73DhLWh2En0wa\/XtTqnw4NGwmjVtteQK3UIyxtEzSDpgr1bSFGlerCxWLXDGEAXlPYwxyAp55r\/qWqSlTCiRu3ulVITRMLBZtKnseQ\/VTwW9F9Xlmg4jizvqnjBHyZIHY6EjIia\/0e\/16gex1YtYHzAsrwE8GQ+4Ij\/4mQS7kXXlGO8rME4NYTQ09hcHY75XVgHA\/vtdCxsdQJQcVY0LkCvB7sp3fBMdN1bJrnMEcSBZysE3pAcJR8xr1oG02K3RAUiH3HboI7PfFcNthAy9Bz7+KGloWaHB5WqZ6uy3dPZJLzb2wo0KULlUU5c6RE9vYWoi2QrbN7cJof+QbE2VRwnmbIaqGOSeOiq3g3ADPGWuB8LJUqMVxL9kQ34JBs+k+E8eH9L9gTvNeGQkpNIj4mbusisfjk++yM055ygA540bLUcfOdvSRWZAm2EFG03VL4d2F24zVMak8S1POBUR3vDES0cYgFIfq01GIqiaQBrftSZQFm\/yfk\/a++xWu5NsyRtCeRB\/uKz0IRIdaBkvpClaKSNNvHxtkjfBNlfweh4x9CpAqT6YloNcBnsx+cN72Y0YnGMX98MfqDwUKs5tDqw6FJeet9f+q1xtunSZsv7M2hCjg29j6YxRx8cTXF1Zt1VQQSNC3T42xq7t5Smr+gAffDiFUiwYAnWkn2jliYJLa5b1WYBNXs4kvxVtSux9MLTYI2EVcmMj2JMvfqU294SxZWFKwBGbf0R2UbfQge9+HraZscpVlkIOooPL7XVXnZ+qFPIhVJogX3PyzXeJmujuVySiV4wxrYqWtNuBxv2ou876hX44aE5PKfU+OlVTCoi9XSoNdkDZW+5earJUOlctJkvB2pvTL7o0or4VL07leWDFOGrDO4PmMoyn39BnP4BfitZyJsYmPYHamk3aprgyNkiIPNRpRAmgd9ZbclhcVB\/lM7VW5Phae\/ZtD927HqvY3orJKQ+kwp2lMdmDLqOJO\/UnI1mH\/2Dad0YX2gli4l9w1j6cTrCO7o+kGcCGbOZUswle7BqOxsnSdPoC84MojqEyKd+yxowZhjPzZ0lAcQElv\/wmuYyIB\/CJEnxf7OMwLcMoroW6MEdsozLG9AD5pb8af4a7xCBGnUEglYsZ2c1bn355bB\/4loFfA4dmU3zRCLsHZXPiF0qmOJINr498bqyH\/gCXZTdQBgpQnX9NVjSoHG72HjtEQymrANEMy+UngnrJPHgv0CJ+XxUh3+UFKkHApF+STac8V4FTWywDjUUIrFvnvwMM3A1zZaFxBaOmMSqFQwn2sfNZYjKQ2R6SuO2qlaYSkSix4jQHjah79srvmCtHxXR4qy2crbhwXALfYbIUw894X9U\/Sn6ROoTGoPxM7Pik3eg43cmTvzrWzp5H7BXy\/nL2uWX9ix8T9pPErCeUoYhZ3InV2bKmOcEMoihC57uniCJ+0H0XuQGQ1WGIxfBYcWWvQmApgXifL22gp3RYSCLcGlbZxeuhia8q2j5PfJ+H2RF9Kyn68DoE1sIiewJ+jklhamJYKfUTHZu1NECW4739rilcluB740eNJHqPThfxURRi\/rTBoAGCkeAigpJpLXS2G4kiyGjLc\/f4eKvM2MN+9YwJEQxcsddBaJPhF5jkrGAKhcVCi+0ni8VjwyvlToco+CGm5g8i9ATWPR9zEpcoIZURz9JO5U\/DYF64z1koyjRKYYDDcIuoRQ7z01FD9QkiL4y\/Or55oyuvgNX791KAjGv6+FIkbl\/hx+8E0Mp5MhqWtbAnS3HvGtrMR0S6P\/DisPJVWMed1B\/7+Hub\/u\/nJIyovptoZBUGjs7XbzxecmqYvdi3\/\/MPviYc4dvu4T\/xMWU0\/s3h7bNnf98BYItgejNtg+TRBef0Q8gHlInAAHd9nBz0vfG0a887d2K9Y2+VRX2RMtGysZe\/qkjcJ1y6rmmtMNWk03HX6+L3kXKdjl7yfC+BWuciHJVspaJ0B1ByJ\/ws9Ui+fhz7mEfcnnqTPHuwuGiN+AKCkWzxvzEOT\/MeVZK\/u56tKcKIQEyQNhFNQQbF\/\/AAq02Q9ePxg5oSmLe\/QuzIz0tBqSAXqJLKWAQLRnp3H51noqQ+9X+BHDKP3wo8iM\/mCppWZ85f86jz1aNRb\/EolgrZD6f3Pl34ThfVukVs+UdeBtn+xM3f3rXOP1xIXisVkSQi0wiAYt0LA3pfU14ZksP00EmwZAk8dnBnWmeLLmmXWFxNcyEinlJ+x49ACd48SCZ\/\/f0h02oomcxJ+2VDF0cTJkPiEpFlPmfxY6ASh\/lpZmALPHRhX86pjwzn85tMKZqS2oozqWOZH5xyX5iWs98jmio49djm4s\/lfuIYVAkrT263tX+WdHglm+UjzQlBJV9MeKdqJQw1785ri0Td6mQy3X9NzRU6yCPOh0kC5HXbHfumr5TwWSE+1I1GLi9Ozj9wp6CUfmRXtybGRWdkgBM+lKpgAKIRxMw3LurknzUcoAO3tQhYDdr1xmRaBwV5OnusWW1K4mGSQvcTY1qn0vXd6kGOXqQJc4zkDNpVy1GRWcDe41ndIZrx3YNzjZ28HSLhWlSppJ+vpizt6gdNUJzyPledIGnF6mjJyXjXUNqWgwoXVx+PVv1gOkiDuoF9pmtq7uuGyOj5SE3PYkGPGAug9KxXJNSMhdq7Wt2w+FH7xQ7hbiUc+ZEdB89bsmCki1Vaw5fEvMtpP2O\/goeqBvt\/dDQJ\/hJy2oGzatlzfknpkreXo9b+UchCKIpsArspzVBtrf87bL\/hwhBSwhClBjIs0NdUUIMxTzrSCo0KKqguSbAEJwqfD5Pr3oRhCnVx9OJdWX6YguLe7ijoLZif5NbQNwmY47FTNZH1lo41G2Wmdbo9liGzFf1I2Xk5+Fh2kAGXXCbANw2BrqwQm95Uz5MRZwaUZpcgtDIXYWj4cc1AZnVNjrR7umOgNsYsftl6k6d6ErWC0H\/wB0r7Xo1tHDxmz4paVwxPY56UrqtD9GjwozNXGhc+Y7U6ozI+WbDg4wlLbid27FWGfH0g3l2SXffIvJjGxVnTLe3ToXvZOgekAAvoirOwRZicqbBaXNTc9pSVGzxpmTpfBcEdtvqHNkY42rORCrPIyR8aWQgmXAmatJFUxYLdil72yQHx6ohtQsS4FGUz5TrtZDqJflos96YboI0VJ8aOh+EZS0f8a9uWtNxOMVhguX5eTlkI9iqrEDz\/NLQSUPo+mZDo4F1klecTzQhXxDsRu30e8m95XjjPfXVsiJxu01QMBsb5O4CQT+Ae6HWLIk+udWz+SfsSWW+aMxAYYztKHU7CW6dZOHvwoOt1DfC32kVIdetwTdXZXwMlO9AKMDwkReokvNfb4iO7cl\/MnlH7Muh1N2rJwwkq4sH+5KAw6OsZpu58dgP4Y8Z2v8Oa1CgNpJ3JwuEOnAYSKTuvsauBd1HiS+HoSFodjUcOr7TH4wFyepYQOega+i+bwo7wF111x\/9VyBwto+NqyteXJYImw7xajmYtexs1Sy78m+uw8KatbU2XDDztfwPe4SmtRzCQKQ23k6RWRGiEWJs5bN3xtOySXx\/HNUkxyRrIHJEyCoWqVdTKkB50Vc8OFqzptSd5RlRIQO+NiwX7MAsmkxhTlLOtnxFJDRJ0MeWBSxnyvvBytfVlTB1BFyWIRHeixp2yniGiB\/uzLt+wxik\/ua9747vynZpHQgz1\/\/HxREkNCpbY1yb8jyrXkbNmKHcRRlgJ2xGs7NdRoI4zfGV+LK917M4l7O77MjnCsxyxOpkfkVGE5HcIgSbbY4edWXGGejUZD4t7X023akyqNhTza14yo5jagF\/LhyZbXak\/JDLqnsgUuPVsn3D7xysebbfptcacgmF+HWZOE\/vLeAdQZmt4iHAZ6bQZiK8yigAsVMFT9hS71EI\/PQmeu72khbo4DWHT68Ywby9SMtdFZs0ntHr2PdPfHB4\/y1s96xUjTzot+uPwRmw4zpJROodEkNtNvKvFtjY2UDiFQwfF2EESsCjGPj0a3Ii6TyrQhpec3IIBupW+Jh2Lh3C21WjbUHAfkM3LvOIUInnGJ5i+IFB9bjvt0lj5pxzBL\/9jzZD7yMv44PpsTswH0BE\/0FF2IUQiOIdvKDRNUlKOIurQvpttBpWMi9RRTHeb34DmjAdG8PvWyGSQNYMtCGWTtHlv1tZF+VXtJSGb99P0H4u+dPacXZMx2NkyHuC4RA52u6lrLPfKlZdiKsqzzvQSC4DYTS5GRm2YJ4crFfDA+52mcYuIjc3ytGpS+fBuSqynCcxyuLZ47lfS4lGff9cfjJGvEr\/\/Hxbv5DOK1FqIk5\/ismc9V96J398LhXft0q7QBHT72qVeBMiKzswKViJB1AisvtBhr6CHxZCfBvavssAM2GmzhsfIt9Z+Hmvwiw8nxqyT8r8I02E95DMOTgX0w==","iv":"05f35750f6ca5426512ecefe748b5541","s":"a32ceb5128a91dc9"}