- Luxury Daily -
https://www.luxurydaily.com
-
How we did it: Cream’s campaign for jeweler Bucherer targeting self-purchasing women
Posted By
a Luxury Daily columnist
On
November 26, 2018 @ 2:00 am
In Advertising,Featured,Industry sectors,Jewelry,News,Opinion,Strategy |
No Comments
Influencer Anna Vitiello pitching Bucherer jewelry. Image credit: Anna Vitiello @annarvitiello
By
Mark Izatt
{"ct":"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","iv":"e3db9d864430eae4db4a708e7462d07d","s":"c898cef11086b70e"}