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How we did it: Cream’s campaign for jeweler Bucherer targeting self-purchasing women
Posted By
a Luxury Daily columnist
On
November 26, 2018 @ 2:00 am
In Advertising,Featured,Industry sectors,Jewelry,News,Opinion,Strategy |
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Influencer Anna Vitiello pitching Bucherer jewelry. Image credit: Anna Vitiello @annarvitiello
By
Mark Izatt
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","iv":"e6c29df22604729442ac323fe11bdb60","s":"3eb06e9a14b3b0e3"}