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How we did it: Cream’s campaign for jeweler Bucherer targeting self-purchasing women
Posted By
a Luxury Daily columnist
On
November 26, 2018 @ 2:00 am
In Advertising,Featured,Industry sectors,Jewelry,News,Opinion,Strategy |
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Influencer Anna Vitiello pitching Bucherer jewelry. Image credit: Anna Vitiello @annarvitiello
By
Mark Izatt
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","iv":"1dfe867ddd7d6d4c0e4a899e77e45dd4","s":"8e7dc007c6351274"}