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How we did it: Cream’s campaign for jeweler Bucherer targeting self-purchasing women
Posted By
a Luxury Daily columnist
On
November 26, 2018 @ 2:00 am
In Advertising,Featured,Industry sectors,Jewelry,News,Opinion,Strategy |
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Influencer Anna Vitiello pitching Bucherer jewelry. Image credit: Anna Vitiello @annarvitiello
By
Mark Izatt
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","iv":"d3093afb61b85f752dbda2e1b95d52e7","s":"525b6464037f88ce"}