With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Image credit: Gucci
How Western brands can find the app in China that reaches their perfect audience
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Software and technology | No 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","iv":"b7e7a82491525950f861b8253a20ace5","s":"898b804be15db0b4"}