This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Image credit: Bottega Veneta, Haitong Zheng How Western luxury brands should handle a second wave of COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Image credit: Bottega Veneta, Haitong Zheng {"ct":"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","iv":"a647217a2ca013e9d876d48ae2693617","s":"27c5be4a4740fa84"}