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How Western luxury brands should handle a second wave of COVID-19

This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Image credit: Bottega Veneta, Haitong Zheng This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Image credit: Bottega Veneta, Haitong Zheng

 

By Daniel Langer