This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Image credit: Bottega Veneta, Haitong Zheng How Western luxury brands should handle a second wave of COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Image credit: Bottega Veneta, Haitong Zheng {"ct":"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","iv":"c19f319dd203186e515a684bfaabf73d","s":"11310e5f6fa64570"}