As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Yves Saint Laurent name change: Messing around with 45-year history?
Posted By Rachel Lamb On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No 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","iv":"f0735ac88f755f9107b249d937ac0381","s":"a8490fe4da71515c"}