As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Yves Saint Laurent name change: Messing around with 45-year history?
Posted ByRachel LambOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"5ef7953680ca33b4466a9f9b658b1c65","s":"9bd03bc5dece3cc7"}