- Luxury Daily - https://www.luxurydaily.com -

Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers

Posted ByErin SheaOn In Apparel and accessories,Commerce,Consumer electronics,Featured,Industry sectors,News | No Comments

 

By Erin Shea

VIENNA, Austria – The CEO of Hugo Boss at the FT Business of Luxury Summit 2013 said that the quality of a brand and its name are more appealing to luxury consumers than the location in which the products are made.