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Hugo Boss looks to the future with Metaverse Fashion Week activation

Posted ByEmily Iris DegnOn In Apparel and accessories,Events/Causes,Featured,Industry sectors,News,Software and technology | No Comments
The brand is tapping into the growing demand for engaging marketing, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss

 

By Emily Iris Degn

German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.