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Hugo Boss reportedly moving focus away from luxury

Posted By Staff reports On In Apparel and accessories,Commerce,Industry sectors,News | No Comments
Image from Hugo Boss' "Rhythm & Moves" Image from Hugo Boss' "Rhythm & Moves"

 

By Staff reports

German fashion label Hugo Boss’ CEO told European business newspaper Handelsbladtt that he plans to get back to the brand’s premium roots following a challenging move upmarket into luxury.