NEW YORK – Marketing campaigns must be disruptive and extremely tailored to a specific consumer to create a successful brand in the current marketplace, according to the New York-based cofounder of Tory Burch and founder/CEO of C. Wonder and J. Christopher Capital at the Third Annual Retail and Consumer Marketing Summit.
Tory Burch cofounder: Tailoring in-store experience vital for brands
Posted By Tricia Carr On In Apparel and accessories,Featured,In-store,Industry sectors,News,Retail | No 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","iv":"ce097ce476ce065a97c0842851d6fb1b","s":"24d45b1904ad02d4"}