NEW YORK – Marketing campaigns must be disruptive and extremely tailored to a specific consumer to create a successful brand in the current marketplace, according to the New York-based cofounder of Tory Burch and founder/CEO of C. Wonder and J. Christopher Capital at the Third Annual Retail and Consumer Marketing Summit.
Tory Burch cofounder: Tailoring in-store experience vital for brands
Posted ByTricia CarrOn In Apparel and accessories,Featured,In-store,Industry sectors,News,Retail | No 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","iv":"d2762fa50f81af3c99975c203f2b6930","s":"cb29d4a6c669b8bb"}