Identifying and filling gaps for heritage brands: Discerning and creating new market opportunities
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"44637609d34f7a33c790616998418cbc","s":"193c56f420a487a4"}