Identifying and filling gaps for heritage brands: Discerning and creating new market opportunities
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1a8316ef5ddbee1de410c0eef1e7781d","s":"3314d4c14bd11d07"}