Identifying shoppers becomes vital for brands, but also more difficult
Posted ByBrielle JaekelOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"WDfyZQb7sAWymHtZuBTPPzYhPWIyBH8rimr\/gwwnELe9KUWY0qTv8erum\/YwEj+B7IvDs25XkeGPUi8nz+WhI3C1en+IL5mMNyurpqxYc8eVeg4DAYaF0BBfajFIXhHUjhDPUV4ovBCGoMYBRAub3jdeSPMpHvSReswReZgGd+qL34E21rDI2aQmX8obr\/1T4hkVW0PcPKwsw2IHJBbOkOm0h6YVWn9ouhZgGqphbhTo5rB2T7LyeKGTOGcxRAgGMvXS55UlLV7bWkpul04DQT3tyUwqdp+BG+v3yaNmureLpSoTdUiePHBes4gAQQwM83dBrrY3ZgWR9RhnGFnXip474QJNqM4ingb6KWOnEw+qhIEy09fJiQebnpl4VUhRIWzBnQWeZApw3o3jFhh4wzb+4\/KIA3R1Htb0zMyXsgXvtALZJ70KN8+xkD0n4Z2VZQCKL9QevkKQhgFwhicUE+DmWTwb3uarMed9i4LSq5kGxFQ\/qcbWo+qmkof5NKo+WpPWTJQ2PDOqw9q2wVKMkY89rAzJ47sQ8VUYsy3KGlvCL3SAMHmHQ00SFbvzchyaoXJ8ub+gbESHa1v0wKcSXsgARooYLxQSHh3W6Muc+PhONTrQZlAfJD\/ERCSh8IMM3gOSl093jd78+T6K5dXrM3RI+veKZl09IV\/c+7yANqnkS31K5mcTJwCclP5RHIJXJEMXBX9YPCLp9Fc8QinEimwSeURSGjKL8KYu5jYl3mXsawjp4nE2O7\/Cd80yZx6nue3rXVPA7jEvEvqesg8Ffqr+TDbtpBXx47kdIa6gYfQQVyN18pw5D4uGK6HzwhYgRUYN6rYwOLPxtDseEMfbiYCobGWILMyKgu\/Aqs0TlNl99hWmZDXfbsQbgicA0W8QD\/2E36NoaukdL2Q2GxzLllEXsxKPtCKrO9GWk84vWLT3hjTYKjc\/de30oY2QM\/WeLEu8R9jqdvFlXcwXULbCgTmcZec\/SDw24izmtw4hXhI9pnbL23Dxhz4bkHiAFZ5KL7vOZ\/yZcPWIXnlgAwFzakehlSUtY7lhlkQQgXX9c6jwAFMud8lb+b9ysidWIixFeWtlPyOUIK4VxSxGh+dPRPufEcl7NmXY3Nh+5LPHWcYPV9QqCj0ahSF92lCPlQaVfxP6x6oxgrxbMOE\/oCK7xrpSaj8uc0F\/Bcdgs8tmB1OU9wSOo4eG9N4ggdgVzDDg8CScos4Bf\/NYSX4VnLx9S6AhgIUEYH39r+A2D3uLcI+d\/VBc+Vxd9IFa6fwtlXBUY6CBv4L7h+UGXfOryyCmlf4bH70T+cYaDrpadlCWnclHGP6TWiFC0f7Ua\/FDNV5L5aHKbeibyy+RnwdGQeHpyUhnBoJ3pDp9ydkdL3bp4wkxrayol8Ah5nEnhntGz+h3bK+8Eusa3Q3yL+ymybkwLAYI68Jrzo+PrGLa+kYG+DkjiDi+kerfKgsMhR2NPoBYqYvTWS5Dv\/5\/yDZAPZR4gPwpH4vH77Oq9LCfr+EFWFeXqNo90hgrt9zz2Svm8LtggYmKQezZVU8pBoB0kA0geQGoiiZPcj25hsV+TRMfdPgzsTb9xD4lgLj\/vC3\/0CH0Tt6yIV4i+ix3kpY0sa4K6qBacygC+0Un8PDJGRpKqLPlVLfWc+ixptYI2po1vVMWZJZwgsw4ijsjeRlIi\/8mJ34geDefJx2WXysFbgReq6qctyb6xozqEbVs6xFLXZ1QPnuJIjV2HphkM7UhDr3OnybTvIZOGqAd\/FBFOtOsIvsLeiTGbYIsc3yGNruyhhqJjOKgc3\/AkWdu6evkJuJsFbKkYP+NpLl8J2T+dAxHpTZ3auDKZz8+0E1bbedrPGMwNExicaDwfcgmRQ9zIK2nhAGoQAp\/57G\/bgRld6+pFaWj3Yy63bj5k8mZofSNv78pH3qcIMXv14VamSFAVpp4atiNMzC3Q8kMv+VCN3WuVax1+M8xIDCJBnPazWBSAgUfO3MX25v33H1sMs0B\/2YKLP3ChqqAQOi94NDpFlHTEvrIoBGcByVRm0gClEnFriwRVscbHEZvl6h4\/BAbMTT5wptlk\/30LMJRd+\/xsj4+UXmsB14YARMUXB7Wr8N6VgMLqGVDo2k9+lOJeBYj8GJtpUSmOKNV13ZXeOdOS8Zia2kdI0G+CL61SmRfLVLjuQocLP5rOwO\/uDk8Dy7f15vAeIVLjZI+Hdbkp7JvkrNUSH7Koge2jHhPHzS8sJ4MM7WjayZHEllxMcBaii+GZGb4VP94NPuzQ55t\/qK\/P5BfEAoG2m2eeX5Y+e1DXBY5wpLJR8dD26NCTpqP1HbugMtpid5VNyn\/SvbanUFynQsFdlJKYBQIC7RqqXrlDvyiAnocT6k5Uo0OS7Q1GbFW7wyBvj\/Kyf9d98V0Mw1Ven9jF8mWz9n+8i9iwr0bjV1jp7iS8+8Rbyzdt17kBIuzasvMOtXCGSuAdDNB7SuBONu+EnPDNIYe+dBUlIGewtWfTKToll2cRPgalNvEljto2otg5Xy7S2YJyF7j6q\/AJA7gZLSFBRzAGMOlnVGgckoBlZyvM5l3dPfyNKwkskEwUOA43x6qetDbpJ8DKl5j+LIqMnHXloKeNl\/QqkABZYww5wwRBKuHlC7HT1JlcdqE3gdnVLxhoQaxBbqN+eZF+H76l0BE59avFlv\/kIqLadj5N5mrjkZWIqRr9BeUn6wPmK2Q1NF8ldWOaU6B0va3Yec5PfHYM4U8a+9ROSIBmIt3Af5cJCx0SwaMw47eVBRtTveJy4zk9wj\/Qxs3JcuH7fPGxyZoKJCc4vY7ihvjxwetfg944ixBMov9SRXd+bLKUgx2Xaz1VN36lPb3C4s5G5MsDFmKjn2yDWiQ\/f+6snVZbWANtm0uuVfWnMIzm6BtXzPGBO5SdmQSrKccKf49vKS5vQnYh0FXqC2mlDtlvxmZPVTZN0j9nbd68LWBfBqKCAPlvxMADrqyyWesQRrhbeC9PDhdpRKRM9wt6RpoweHZEninWoE5Yz3tAuRIYIabKjksfB2nyUZKBCF03KCGnutpcSnNBVVOgf0VIkE2PSlh6u1EJoQWLhHmUOtwtfNIVh3Pun0ZCGP8QGX6n\/X49THXZtbuysFszvcjPF3I7Xrj+dk64FdS\/kEYRHXmp3ydY7wYueRWBgj4CfZi7D1hvgdSneJkPtpzOP7EmHl6vrG8KJqlW6Lbv1JGc+vgPNnQbVQi6dmc2Xeg6V1FYqBiyPrEadTLqL42O2Ty\/n25gtInuk0XxuF7A93ulWpPCnBEHW6aCc9CiRen\/L+5Ob6Q+YD\/NPNuT0S44fllc5UV+KS0ii2SuDd0DJU7RVNO1qYwdamDY9G9Ed1Quwc6fPDH3tleRbNOsWm6cXRQhGRdHwEpnU5ZPZbhA\/yIiod1FIVAWqDDFcvXwqmCwo2hFTJsKFTyQNiX6E7uj+jZ0xIQQbuJLUAQBUruqkoo8nRpSTHCDGAj9vwYUSemypNWn+O5AesKBBX+bSlqU86y8KYMRoOzSVCU8CegTdDq8MPTjmz8AdhexSEETAhItP4ZNfSnfmjNqjm9z0ZGHOeZw6ynoo0gI9RwlMagLpRgn8ugSwmPZsIsJVPhRVLBzTnm\/yl1Ba1XN5wiuXXYM+16eNu2wWJtBesw7pnNJ8PVAaWc9isg8yQSn\/e+PkQ+Ig1E5BLMM3H\/nrMYxn6ig1S4ZMGZQub7\/Qha7MEQEf34459GpffhdjAh77yN1l1MbZjL0rLfbQD8VszyQniOA394IaDVNs5xkNmDutsEDj86pJ3K12RwkwMTdACYUDwtxm6a2ZeaEPpHccZXmKnhTNiPEyJq756xtMmx9gJnyEXKbjY5Pf5v53SaawP6fMsNUddEcu4GmOw00TqwAszWfdxzrSuAiTEFtIh0ZFEPo3kzSj8n31PWnquV8vhib13DrMzF4mZ5bRCEergb3H2GDAAnQKxYGb3bD3nn0r5EJUVLYaoWnMXrYZSCAFC6eUSiC\/vSWxl5qNnq4LS+tHZKSHGlWQCePHIIRUiOH39IorWUX0KsFfFprIdxCDSMaHf0atg1XzwM8stzXyEWAoYnYKKIa1QB6YJxL66ltAKvzMJ8sRGiDgA2EaQuANjEFvHhuDi4KsPPhfbHTe2CK6gGymsaFN+g9uos2TLqKeQjdqWu8nYForyypGv0mx3vpS+lpY3R97Q0hEsTHHsd1nrba2ev0rdwviFH81ZDprYCAHogU7RPHe8I83Mwz+w1im7VZHqTuHcW7k9wmazMPygw+Y4E0g62s\/ev641DTVyKnRebpwGtjy+zRdBEHUItpIX+elxSPR67BU8AUJCQUhb+4T7CcdEVIk59xv\/1msRdy4YjOIzmLmm7lwujtglw5uv\/qJfAcXmLoCrnZexky94wn4sgcxgNmF9vnkw8gTaTTu+bxB+7oEqvF5wUNKNq4TVZkK9y3jcKsb8gJHoeAlSltlC3sIBkf7VnTGPNagWd4b\/w0YMVGW0Dauqso2Mndk9TwIbxdC8i3Q8DFDz87XvEZw4oAk+VrVQlJIxUuGxHMoi1mwuGHaPK1QUzfiYuGzjtBZu2G3ymvz2K1v2Y3CktIyuYbE9cVWaxLSkFE0yrdf0HBdyqx7jBSsrG1Dey1O6FrsIWfpiMFJeLctlW4bv3gLFxE5YheaB7hlwdP3zua9Ahy8hxb86rTYwI8UukoUwioevpA2UPfORLkd8QXHG3yE0gogxPBNvXwDb2PTpeaiwxgtOfknhMsg3grAcAJWn100WRdguE7S1D\/PYXX9hPOY9mMgO9YgQEqD\/1ZzPyK1EqKgNAYdcSAqEfET0HEsiSMims+aNMyI37h5fFnmJRQTEl4K017vQx\/OntkENhqjg5hQLZhxTasvN9Wg3zaNjpzBdxQ+2j4grGnROqMkjLmmFfsXOmicNvMDQrH3aZ28Te\/CUxSUlzqUPbG6r7b5wJtdGMtfI6Uf4bLH1B7zz2in6WOxpxRjBHgQX1ZwHNrh241OGxHY8YJWnlfOw6F6qSJfcJumor7n1sXGeJsRkWd2YyOcXqwAyMMo0FXAxeQejyJoSwBhs4OyaeeKNW9MPJ5n6fvqjxxFIgPOJw+\/uL5nXTuN2eaQcm5GPRw+j0uH0ujAD27\/NtwLSfW7gKeQi1ZqCoaDt9c0GRlblotWWjJpz+x1gGTEwFUdgJHYeVhQeitwchoDiQDmnzyYKU+a6eCoMOZKeZprRmym0Tc\/Xd1oxAhyR\/1rUEjyqhQvQs6DSy4iKPatCeCvcq0zBDzEHgw5n4a+IzXrQ9uORdQ9E9+BmE0j0h9M8aIbitQ1bpGAjZwOySwKh+WNxIJCBb1Ku8XCeBe2FfWj8We2EDmO4IcgbsKRwAG\/FWEGQS5CqGWbrQ1ddk1RNYR+WEEyGefRvK8kFiOydWY3GXr52j\/cWdjMb8cFYVSROI2ZjliIgcBZ9\/H0RCDGgpZn6Vib3T+xeIFL5vY60AUi1Gsxoi9dOK38wV6jzegTEdvWY6B7qeWwHjQ7CT4+FS0BKsEBhuI09vKbPgcxETjXcJfHBefSO\/cXJ0qbUJrmNjrWWHGPLKuwiTD\/3Gy9OouUluh16nPtcsCWJUd6RJttXDjUHx6MwZY9vAy4163O4RXgRx30nNNPRPRyWP+JvW31v+qIVLSLipBmowiRptzUKHzOf1ykj7kj52YSC\/lAVz1Ay\/eD7Thn1E4WLE50km80P5WIpLFYnLZrJCk4hqpWsewXVoLDf+Y4ONpAVz36Thh8rlkeLHNSB7sZKnycEMTNUk6sqjIOMgy1Yh7hQ1KynOZeYq3yA3EPUsZqEabXvfkTeyEOpV\/jvLqZ6SpBDmlml7z5k4ikS+kz6WrlXybbnS2tEvddL2xj5du+vS+qNNLQT0C89p\/NFYDW3V3Yi7grRX\/DP7nmY+YKA9qQ4WRbcw0sx\/l3cLObe\/VgwIIoTP2n8T0aFeayQIDkJVo86isuLFzBjSRyalbEtmbt5gInK6w8pvYBdKHBOvH2TnSTMmgc3E53fRHZqtN155GdCnGm+lSyBPXKYvqE7YMCXVyqtm9dmXwDTeQ4Btby2BqeH0Q3LYd7jZ1O1fcWILZ25BDfoULscwQNND1Ons6ByB3rfNAlbOI+LD6Cu8YdpmJkphUGIbD+q0nFq0TpgAG\/SWQIDYfSXpuHDsqgpprdYexJs2ZhOPYQe+KhJXvRKXpCz5ZzcY8P5BFYgAOvPKn71mpdqDnHjD0LvmnxGAK9HWX6SzBb57OSLXmn9SasOoKXtpVyNTbGgrXkTwz9+c5K8TdHKnFJI1k7iaQnbzZSZq\/jE78Is4Sc\/8gkZSbfkRp0qFgAMtZAKUX5q4l3TeOfiYuCWgd+kBcliUYODwLqcbPMjMjPUtocyTFtxIkAgo+3xot7LmofE0KQDkaYz4B4mls6JmnoIKlBT+oWyvD1m1g8EH7ZRTaf5Jq244EaxHx+Gjy41f8ZW38hE92XN0SIHoSvX09bMPcnLMyIq\/zVNvzfxuDvIBKERy51U6oX\/dgmE311UDPkQDAuGznQQYJpoxELxhAD2vRL2WG2hSEWq6pHTZItIJyCqbIFZq1D6OmAAOpUu8LT8MiqZQO2c7hsr1HpB\/xbOFfMFRvHGaWldsPODkx0GZozx97IMrRyYmXIhnsPl+2TNS\/kZvvOmj3XTpG3raBR5C9G3GIFYc5wxXThYI7w4VxJpNJeld812HC16IXmXvFPdI1VqXJdgeQsa4xnnpiMOvl9+v5hlZF\/h5sONLqiFozsoOz4fkiEScQRgDkFAibeM1aFcxfgrKXCrPtB2CYK2oV2iges8V47qFfMgr0SeQ+dIvKFHbhNjg8zTA\/oZbvJe01i8jaaU7T7GrFtgJeHWLL2FuO+nROLixa6ITdiDn6z3lXr1WHHFMmPu+jyu0SIZiejfOMTLs3egbfbhCwdpTHX3I1ulCAoHI7q1dHEGBtwl49CEXmsbk3mEO\/Tw5UZi5GxHbs5DvqiY90P9BSm0pwQs9lcWXnVDXL5Cx\/gNam4rHtaJXV051XVYvZb3EoMX+V4CUNGKBrCxlLm1vQx3Mwj0EnkF2wpwcVsoy9JFOiBSUiCfvEx\/ZL6+shKklDTnJUMlGf\/dE7sDXC+\/38GLfxQW6LBIHnVL7tztC96haJ\/+kW0U6JJftbtOq+\/+4wUpEsa5li\/vrdL8TIcF8R\/2pgSwK44pDZvdWyPkv11Q2CEX+rT\/hGzLqRbhlGvwo79HqUQXrgX7mN1SsxvxVlA==","iv":"3d16915330b929da06fd08fc04e3c15d","s":"369e6f5e0d1b35d9"}
