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Immersive tasting pop-up from Don Julio coming to NYC

The event marks the Mercer Labs Museum of Art and Technology’s first-ever branded takeover. Image credit: Tequila Don Julio The event marks the Mercer Labs Museum of Art and Technology’s first-ever branded takeover. Image credit: Tequila Don Julio

 

Diageo-owned spirits brand Tequila Don Julio is connecting its pours with popular culture.