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Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

Mickey Alam Khan is editor in chief of Luxury Daily


Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.