Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"84ab1997674c280ca27558d7bb6d8176","s":"22a652ef9d1a68d8"}
Marc Biel is CEO of Shopgate