Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"lys11vyTtestrFepUpSwT92xiVWbSV63O5l98Q84xzZ16i6misR5w2feZtlm\/+Yk80HpU5lEmrRpcsQx1u2Y4cT5\/7lOpyxFYXj3PkIvaYQoOTSVWClT5kWSMv1waxKVW3JNokbXeaV1llxNvZEk2OGFDOX3yE+W63PU2q+oLm4MM5uAZG+0DqKOnheULD+QSZDcbzC6BY4+Ukpah77p3tcrS2xtVfC8yAYCXbYr2HCXKcztTgj98m7lO8Y+jnhJ3zbGEhAp817eaZzF3YpFdk0DZ8jKR+hZvaJt7lk5Lj6FVouvao+XOYEzgVGbBt154wsgXgWHP40K1pWwTnC9Fc4plRTjWqjBF0nuWPAW8gt9a2DdjZCSmZ+nJkrEyj5cdtbVHFykg9tPldRoFYPwMHh+CSXfDtrzmUnez63kpG9q9erkEfb0\/qcqdlDnAgh18y3aysyW7wVLyrky1Jo1s0o2UwEn2p1uhl7+\/6\/xNF2UeCcLMhhviG5mw5f0R3jenvu\/HcrAj9xeW28cPRKHToy0IRgoLned83XnLrujyQSqJhMSCG0y3gjPVUoPUuxQKY0rPCemsgGbY9xGBuwO15rpmltMQJvVyqB0kqo9Vn3oHeSDopEm1b467poVkvAFyKNhbCtlZ1e6x1BqSt3ZAtcqcHIWEC7cbFf2ed2M8sA9zAUYKaOVUFY2athrTwDtM1qjiIdpmVGhPezPCTHMcnQpYQ873UG\/KzCXxscW8Crr3+C8Z0jrRlPhOqRHWr1esFvVBdy1b7jgoRu5LeI\/lg8vX9CbcbjjAPffPemm7faTStsggJCscuuyCvhdK63HNGnV+tN1H0KLiWVOzbYTdos0hQG05i1tfsuyaYzwDJvp1ws12yEBNMWRdF35F7hfl8qxvCoMluPUOB3J+k+9pewlua5I\/NdNGXKltefSwHf1tE2Jj+jKxSe\/fF+CLiJvRUzxQRgdh6rNtLI2n4XgwQgc3kacv0\/vy9rNZurAQrP14cYIctL9f0Ri5wiyMrOgBLdE7LjHTckbFVMQLL+gZL59s0UktTK3LJR4DCbq0h5eKWjW7j\/a4Td6bmh0kIQXkndwEqF1+Ah4qnLTWNja1MoKc9f00Fn+U5Ipz64RTmlqppjXdA+ipNFeajL9KJ9NlNv+zwqIZbzBt541gXVwDK1YgHVzMi0YG2rd4c2Rw6SZRczY4hEzB+QWQXTlhmYxx83AV\/MwRzGj94cDRpQGsq0UDsr4\/mesn9UstfaNOALA7TnFxVux3EoWwDyjDxzOykM2z68gdPM7Le44OUrI\/o99NvdfIkOM9QRvVeKr+0iBPazynMumTA1nntIrHqxXhzww0logeD\/8ZCRAspSK\/cbvLxRE5lqVUs9UVYvLbRrClZtlXCnW3TF4quRxCDiNqMsr6KBEaV86BhB5kXphH3pog\/2A10xEHhv1wFFFwHHdQi4tBPReQIJcZmJ08IzpNrX09rLBilXJttwjulgeTis11Hzj09+i2CIVqF7QX2QkB8SZBU3oMQDZ3O\/4CC6R5Vrg2LWqjgu8L30\/a+LGUHKbZuSj0AnMBwi3KNGTujtmMfk7layJjhNhkAjk00XxirpjsOlbRH2qKTj1xkrZPzKN\/50z2v\/wORkFzz1Ffiri9gOqLMhmodORA4DpSGnDTFj6pvpQ2N8lVMn7VW5+MjFcak\/vheHLOCDuK30dekE\/DuZtnCdZAKtVUqgfceXRCoua7YoeLyqxxD\/U79QKwYLwhidjDUhXe2gR3Ze5iBLnn8nLajdB2V0Eozvl5wUAq0b9XQnZHsMy+bkjXHr9mF2JC6Dyj6GNiBInsDEJVC397dEOE9D2VViBUeju+qA+j7kZG7XtFhFAj0aRR\/oGNJclMdX7CF5vtaoZzIWuB7wVvv7ggNargjgAQufAZoVaxLrr\/CEI1z5fp9tdvGq8evZz3Keqt\/avfWZBn1iKaSjg+zrHROSahghD4xfgwirZg08Gkr+tL34NafgFyJvz+kaix\/Z5trNdtQH5FnzsdzrzAdo0qq6tJ4hH8cbuXgvFPQ3yohZRZeKlhMINnDqQW40QaGVA\/gjJ6UkwugsrgLEaM0sEqlXGQgofBjvJHOGwWQyqC13YcSeaWCNiknrQW6L\/52uB7sHOX6JWzfa6KoWzmbktjKI74UprTYkk7eTRfiKoVuNfzQ1usQa9ah02jwfc2PPr\/xDNkrNAqt29u\/SF0eymIrCDN9WBO4LxICRKx6yjdb9eAJrTzoKOqsBjh8IfEL8SYJVVYFiZ03hR2a0F8gG\/PlmREmbwqTtxOjEkimk2Pv2c2In4SL1UYfaP27UCyDTItH+KaC7tBxud3pQuHLKAhJaQnomXyuF+\/E5yoVyNvJjycfQV3W4NrW8AJA7+4m5lANV\/NF9mQteDbIhXI+8\/\/8pxrl6uFNQhvzhSeXJBcU5msvseFtcnkNItSukdkr1bHU5utnbE9IskmLBCQq8E6i3EDgFKvO6uhFXyQY8J7DEDApQvq7Veir2+XyLxxeHgzDoQizJy\/wxHfLfDApIsGeiyz9qFv9YqMlG4imwvLfVKXYfJpYXMWozLM4W00U7T7qL48Im\/BkdRwy5eWHQAymjhDAjt0cZEhYLRjuo0VJGVXRhwQlrxL2l9vAbBgITiw769Flzj6u7zLksRn67pKWc1ia\/IctsHuhoycRjBL+D3FBFStkwU3xzJGseESZ7gpyJmsRLRIch2wNL8Lf6qtdZ++A++l6\/jZixk1EpHco8uSLur72p\/41cdfPgyCe0cqKK\/QTGneKv7XrphEHanSUh3I0EhK9B5LWWMzguey+\/XKkXQNf2BsGyt+krFE4pnvT+Q0TtCyidcwqGqtM2K+k2tZphUKpSCimJKO+mw8vwWSsVNlq8LIRvfOJpDz486z67kK0Bv2c2tVaPDbwoKE93dVt3jdRPGRWnd1O4PJgDVbMVW7utL9PjvOTijHrwZE4A7ks85BmokNsjz\/U4E9MPkDc5nqdciCPZFKyOqTkv1NbA+1kpb4HmWszz5hXNBO4+GRkdnVSwUlErrutRymAC5xYCZIp46UmxKXGfSuNpW5aaQUi4lJbLSYrooEXrfIm3Hr8EDFLVPFRC33AVYEK1caFouiIYxWZ\/6e\/I2KTryyLiyQ4s2dtRTU37eYqlz9arElSeITD\/0ht2fTOpvDq3EyGmUrt2vC\/Oa8bwd3qN20wt88T5b7h\/JCD+4lKfbulPIHqaSHVRXZ2VwsUzyWAq9mOiyNkKIVhFZ5zPLeC\/ncsDGu6n2yPtOcPCspuX+6unXDLXIWNmXylCj0lo52kUGRMpTyU7bm3Ivw+ENNSZDycy6QV4tsIrYu1yO2jJJUWSfzVc43yy7IsWN3dWLyTN1CajL21b3bL9eV3AaP0\/fOpayB02FwwGKoywNFlC0ygTjwhzPEmMkPuhoxPcS56TPskrAaTr3lMNLkOKYyrnfzhx7xtbjhUyLZQ9nNelhYxW5LcchkHJq4hBx5LzTfsD5eii2vUlp15kDEOSx2jjZ+3RA6mwCOtZSEy42JAUESoAP9+fNQfirPmOgBeiszzgqMR8zVPG6aQNKEmqkenI7ZZdIm\/NZPIZwlU14eXJyhocWARNkwKtn2BEN\/2S05dZPBlJ1AL2WPt20rV\/3JGELUvVtV2D5udT5ZQrZFfVwPCF6t8JamMQo+wnluNKbD\/YPLarsDX0dXfljHvRFxBeYzeLHwIlgcNuzaYc9c8eD7cRVrwOJAmj3uNAL73cTr\/lwUytGy+YqvtRY7PcuaC4Ot2IcXjNw9Ze+KFdwxcNu4ss8Mx3Ig9miemM545Kj7AWhNR9Zw+c26mertELcFyk4ujPZpxR\/JC9PdGM\/dnSE9J4Nm6EC0NmtEIfg4wOyoIpQaKgl46fuMFLuh8EmV0ChijQ3cKAkb01sh9YEiIctSvbj\/g03TDPio7wcS9p52qHrITzFna0HKAgNXSHr1P\/7b1nOLGiWE5nBA7YDEo96SG55Tg8UBj4kTPNR7olRVauRXjTjbgaqYQnTXQ42CO5u1LXU0cP0P7g9gYBbpfSJoSfWjrh4FjXi3VxI6aUkdW16DUzk55o7G1\/r1yd9P0kInLOsvsp1davrpJBy02FV2NqAd6cF1UcJPagBOvDfPXluTo78Jf\/wcC+yMs+W8jiLLLorkOdVhaV1s+9wAysyI+CUQkoxuBEleTIBMK5l3O6rqTipyupdFEbTv03gUjwJZ3AC95n01m5WEnic41cmmjHKTodSvpoTOUYBC9sbguZqWPJZK7aeuT7mgFa03udzmmkuo2XGI+lPJgcrO6BvgoZdto6ROzKoIspPd1Jg1SbkyY6I0gXxMG0K60FCMBz50PN9YkLzhmOQv2S87N5VVrtnS04pHkCPTR\/BVedA2cm0A11L319xpLtPFvQAQwDuaJ2F3K8\/OethSKrx22kBaaCsjpmuPNQpDFkohcRk+vQoJAlHHWzPzt7uRr6mrzyZR\/SbcGJ+Ime2EbcGq22BPpaOTVVRn6+T7nSgCKPv\/4Geci7GOWFgAzxisZebocGfD9PBmKdFBwwtILMq\/FZv1mXKl4rSdUU2PiUeYpEm\/dVP5RX2zY1Kb5qYtObxjaDB43Mu1OoF2c0Jssx4rSWgMNn8YEkQWSSk\/nNV6tXnfj4U7zkLtpRp+qUfZHeyFy3OFf+eo8IB+RmMcxJeqy5vC09r2kEKKbOI3ngCnZwWmNbNnsrJHwDU27Y+frJ1YvLX6fdRdHmczaSZL3rHDM9yd0f8vNZZonWFvHqj8y5o0aBoovXpj2qFR1\/a22e6GTL8j65G+iX+fk1NpFxu1QUTsU2rOsbcng6b3vkeMH+vRv\/PA+e9iztTr5a9bMvGCvTC4NMdORuutmj+a0JXNabD3GdtFrWTzQ+8t8jU+OZRXQw53RZJ+mM3uu20Lufvbj5KQeENfnrEBVuvba+d\/Hvul0ggmUtZUdU4VZ8QupRGW0QLnNficV7l0JrhJ4IJDC7YrHZzuLlDQIohTV2wFoUFNpFCBTfRTo\/kkNteT1Ylbgb1ePsNtbdNXDiKcLlJV9a86vZ6NHueYmsTSQBxNKX68BCBArOLRxP2Iioh7YVSoK+oSRAHn24HyrPDpWfuScFamOxridREORyMMSog0NBBgWDp3lny\/QqClvpoPKCMWyUNICC7CWDPFFT2Kerqcy7Zxtxw7YzNtYJSZyKDecA8LGJP8U3LmZ6uJeOc3Spcyf5s+m98JZbef1pnF09yICGLMEHxUfCv1tfaT9RROKfMTqlTGj9Zlt5Khbz6Zkzq0tN0rKmtlI\/487GVh\/lSiTDiZx9qgS3UPqpNjyxOqjA7U1dp83VvJggBRxjBFXdi6tJ9fVpw6rz9K2ZhYVFxz9oXt+uDT4k1pdAShOtyQ1hja0Ev60+Xe\/dTlUSEZpgizzD2t3ZHikckCjyXCPPBlgmo73SvAZRjaWVf4MMTFKQuhNICK8DM9U43Hju+A4qb9XMAZe5BkA8KPN8kNy0v0zL\/etqD\/HbfsDZoHko+ezSHTxz4gmoXjiJtHYwzDrNf\/vpvwOAX\/kkUFDEM+vkgRqNvvBElben9G\/IFu42Uh2iGu92L+kuX5p\/OwteFq4evb5Lbyk7iuqyLZcaSPrnvA5t5iKLU9Oj5ElOmadWjqq7II0WTNNYlkDLGVCmqF4mxbFqo\/ocxUtGyfloRLF0FrAbG9tKBKj5Y5W5APxuGBQRK4rWmpPCdHuiQV\/NUFuR+jJNqqz9H+WMuDMXAwIYwZxcKNGyLaLD7PFQhQ302QzJIhnRrfqGFhMlRPpllElUuG9t4gSoFdAu+7KFMBHEwSANJ2iY4KS2Ag9W1MvHc50RbAwP\/Aokz9EVcmHFOamCNchr9F1iN7M7JVOFF9YOpCT76KuShWPLpHUi811RClSZ43hmgJwIn\/ulb8TMNe09ntx1QqbxXfI7sew5VKtCouUFie22YSN0ebHwGcKsx7DidKcdrRD4n97pVLVdR8Y0kS5IFWruh9X85xz5HfEPnGGNIIwCsuVu5+BOsTkTikdqlTomSdOS9ZwBTi2d9qY9SClbEwV99dwPNhEJezbCrhB9xkkxfSkW3dkm2cpABXBf0f1K7DAvevyKoMimpr7waYhge0b3al8yntSt5yMsidathTXX2d5aQ4FJWduaviAyutsoA5uXuaGwM+L4SIiCPWqSuRF+\/BMZXD4L+0J4xUV6eshPsn5+nbRKw0v+qumu3wb3gjlJvYaEkDBEiIqkFSPAVRDCRhpY+TklPG9szbWqDoTzHN\/8dUhcI9eYhHhRgZicEYNmTd1cVOXMLqvYUXTJFY6lNrHRNnbZHRsiauzoqreW59CVuyBRfz4LpZg7luo8NcdWCryjPTFKkxsym+DZqLEpN7IRlA4vwKII1Vh9ea4WnWsznHH1CJbPoogI2LlvY6nA43if1VcNQeTAjEXz4QB27ZZ9AJJeDgXjX7nM\/i+Z5QOBbht\/V4ACBcXNDP+4WKTB081zm5j+DWj51kRrwPRlJeOA7\/fXdkjjX\/i7526RKtMl4t9cY\/fnXO1Scl1BOhBylwNQrPoD7sBdN3sQM5iCfaQOQIXsgEaUl3gj1IK6+pt6iwOZrHQKPD+\/p\/4vX56kp+180qAHPr6l4AjuEJLZpQKEuftsnRfvjKnqUGJY0quCR0Drfq8j2Q5yw8AlyYDX2PmZoc3XYTRpJ74NmcHm\/SlTzorC13Wufwo9cgrz5lxhJsa64oTB2RSgg29hmI6nOL10792wltmO6yER0OahdXiWPMqvaXPFGT5mJ0PYG8yIbpFOubo8kPN2yFBdgJvReDa+xcQStAZx3eBBmaV6OQPAkIy2zTiRfIfnUDcNHsNcHZingA8XaAeE3Mptwr2atiiic5q8hboiLiPfILb6pku49f2nzTYdM4FgeP5JJvZUPIR2zAP\/QkfkXnr+EXsyvZYQw0Gla+f3PI96kfN7js+EE0t76aVSxdXrhYtpgBBhTmxs\/kOch7L0H8\/ITb41GPUjVrSqqxEqok0i7ZweaxuGt1Dcq","iv":"85b9ac096f309c132482d9b1b73394d9","s":"1f7dca11eb2e7d19"}
Marc Biel is CEO of Shopgate