In-app advertising: What is in it for publishers?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3a9f1789db5e58262ca71c5ad4c729e8","s":"c8bc680f04f6ce8a"}
Pavel GolubevĀ is founder/CEO of Appodeal