In-app advertising: What is in it for publishers?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ac62739f356e43c9f3df2ccd3dcf28da","s":"03a3476694c61788"}
Pavel GolubevĀ is founder/CEO of Appodeal