Pavel GolubevĀ is founder/CEO of Appodeal
In-app advertising: What is in it for publishers?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e71b28eff82b0e1c4df44fa8c78a0fe0","s":"26da36a898270e7b"}