In-app advertising: What is in it for publishers?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e9cf6ff1dc5251ee21f5f2c2c9e7dadf","s":"0ef64a6f37430699"}
Pavel GolubevĀ is founder/CEO of Appodeal