In-app advertising: What is in it for publishers?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"15a63f8329c10f58b15f3b11038f32e8","s":"a5220e3a795c9e74"}
Pavel GolubevĀ is founder/CEO of Appodeal