In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b4302dc924886fd61a8b713935bce4ce","s":"3a8b3aecdc32abc5"}
Pavel GolubevĀ is founder/CEO of Appodeal