In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4708e52d10b85289e43db9864bd6e10e","s":"23eac6ab0a2a17b7"}
Pavel GolubevĀ is founder/CEO of Appodeal