In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"433458c8ce5a43956cffa014e82dd32f","s":"2cbccbaad06e7392"}
Pavel GolubevĀ is founder/CEO of Appodeal