Pavel GolubevĀ is founder/CEO of Appodeal
In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4b702e4808300d07cc0b9f19745c08ec","s":"8b491e558363e73d"}