In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ada38b81db283a0930fe7e7e177e90f6","s":"26a6a4ac6433c21a"}
Pavel GolubevĀ is founder/CEO of Appodeal