In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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hFwIBxon7MVh3F5IAfsByXvHDUFm+seTCsgndHoMyjza3RbedYi59rmx66MwtoSZGAyo5oWjkkZlVMWgKAmKN\/ShlkuOqrbfUmM5hVoyv2dLNw4JlXkALAdVWftnxIrYNaHRUwbAiLlUtHbDpyPt0GyXNUKeG5DLqJlOgpDXuN6i+kmCgryZ99fuG4I\/AfC7JWceUgFsKl\/N4XSJQIpyQNX0LqnJQuxhZaBKst7D1gAOPP8QFoowVg\/wdCxN0pj4M8zBgMgF8n8NPT7Gq+UgxJDcF7G6KHidQRjSuhqE6XU65QYHraTswKFpWIyHFJwNHpzQeWQIDL4eAw4R4FMYMv9vRjeasFvhKrpQq7EmsFpbZwUl974o6FUpHk9mFY0cWapkf\/a8frzG5JYbxLpojgrDw9+Ya8zxRSBVMchFkBSZ+AZB2hPmRFtn7IKD+pJFD8vKPbvTHlelB4+PnaezP6ZO6VUtaiEbgiA3xejTdaVp+8Lu1R0xRp1qaNbtshRGEmbeX+GZ4yej6bNn0EyGarBJeqA0NJU\/+ZjmBdlE\/zRjf4AeedIOVEyxLJ9ZX8sO7cOyVOWVGB\/XTDqlA6NWHGkSxcQRqQ8qEoZ6uhpa1TV5TgOkIJ1DsdSCaWVPlUZegbNUxNhi7wWjCUp5V8zbCkkzxYURo\/9xN+gqMKp2LMomXdGnaaKs5oDW0wD6WPKIjQKbO7xdMwoSk8l1uvESOIBRdEHpooHB\/mykb7TvygWho5Ph2jornvu1v7tTyaIpDi5twTrOpPvTZnjPPDSgA9hjZxGbZtoINtspMI5r4jCTvcSh56bsbq5gWNeO7KbM6NZx7ywnEIDT6fD24UqnHfEhk6Df2nf\/SoyKc+XBs\/0orGMpSCyG+lMvj92E6\/DkPSC1wQvyltj0AEGNLEpCbD8CDuV0tsA1XVDHTdrK7YUjv8hGCax9g+H0KHPRrDJJH4XgyyPhggN4oGFYh8qVHF5Tkrm6s6VOw7JIcPHp10fMt3u32UJ5E++Rqie6vLZclQbpux5SyUqoO\/bFZZCtK7EBxpCDkG\/1C2zHvmMapftYL5i4z11smfcXnAzkJRDCsMSjaMwv8JlQ6\/FouDKhI7EesteB6jgfrY86wr0NkKwuKkuslZzZcUWZHTxQMCGk8kdS4FPS3Cvkae8YO+apOCssjo3XFe\/QArVTx8nT7hYY5C86OxHOacYPYlEPUD8xBqxtPKMiRfAa6wd+07UXLi79g1YgfdLrri4ZfQMssrpTdHN1xNpdOBx2KcWZ6u39mDR8AjJGskSqHZdvzoDPOnw\/d0IdSBuWHQmXblgzc2i8GljzAkFYDsV48p5SCcMD9BALqtBAZv9vlIsnm5005VFQtWOnxcsAiohQcRSLKaOtjQCS59SsmRfpaBDVZMM+ZoAbJ7D8xOeu4Z63twKAUQFHYZFRm+2jK6BMlzO0hfYnog3otTAwy9ADe7z1eiEEmSaTBZXqUadywoevAPnzMMfK9qgVh4zfyOnESk8sCSxsnd6EL6J3VRallJo5vIt7BA9Ia\/lekq6ew8ttI\/Leccpmz9THQv9IR8iedOzqE\/DlaDIU34OEz5FJpYpmzSpfnekoosSQ96Q4sw5u3dRKZHDz1YhVqLzBezRZW3FqaV+ugE9EEdunUpksHZC27gB+iA6pGiFyOioUSrl8omzpirlhxxcaC4yzJGr2yQJ4l9HYxK0ict0mQ6dJMESnnovoq815Orpb+w7N2buuSK4pDTbpp3EQmFORGt1YGsoXfdIkU5ESAAtafrdalpZhRb\/2pAZCUbIvtQKkMySkmggOtChU86JQfnKURNcA0NPMP1OMneEEDdokjDGjm8RziKPg4AjcRWNVFFIhyNZut8rZYt4VPkmrMaBfsUBT2gsV1Mrx7Y\/48nrE0YGTrwYNmUoa1aao0gSPJDa2tQiGoAu85s6zZmUiDW9t2PHcBVLhTwg+H4LrYDdw3P4qTc6weCHqy3HsVXU+XT1NPZ66oFZmG\/SDHWXpSXoOC1vra8VNFu\/YWdW066mb5zXvx6Y+omDARwm7Mp8WRlJEoHeo8kIiG7NfcopBB066rbxqeXR0c+mw5LozQJ1O+5bKvCOqLZZPDX7+OrPKYx8qtNPk3rU1JvHc5xct2mL+XZt035e7H3\/x2w8+Hu3mPVJuAZdBtVSvy6P2\/qjfLYbZjEZWfxvjFcjr3YkzzHEnuOPZZS38LFNc+lvxsxX0dMQzDv6DN6njKjeR\/IL0KI+SHMQtPX43RnOVK1TkATL0aI02rTIh+PjGNYe+l1udU\/dfQKCBi6oWB9uKuEcFWZ4JNZCPrcI2i0hcmwc\/9vayQTvHbJNZqqYNJSpPTdyGqv6GUMg9HJwkOfVshqRArvCyvt2A6Eosg2cgCxuUrJfBSk7UkghArBBRUqdeZvnigxo\/LWufoFMIcozoKv3ay+ywSdMT80zdY3\/G0voLP4l+8J\/sjweOaODbYV7gqxo0N1u85fXoTLAF5kOcGhPloJSt16h+sLKE\/4IR5LEXvL2OFejsbjVRnJ1VaIESa6jzEvDokLuFZBO5HzVYpdyfwFFJ1mOU\/YtPRCxUvtrheO56DDS7r84ju0BMtHwIC+Ya9GdbT8zzC9mqjHUR2FO3R655vmrf5k4T6cpQ4VIBuZEFL4yMF\/P0fVKRjRC6nvO0xCkOtUHOH4rLNH1MHf553y1b9b69x6994TZyn30kubXeVOj8GKCJNioRyg+c2YxYGOyt4CNBeVuUOOpIb5YLeW9hwET17zhWYCE9K7Q1HZVT+9w3afA8lM9ezqudCyFUE0\/QZhNpECl1YRlMO3OVQGrfdpl6iEvYzYCnU9XYYkFsyrN6UbL5\/q7sETVOutI7rtCyB6XBvurMhmmjDSQ4To8GmoDHfN6pNuq4OwKS0CFbDgOAWyCoosbi\/XycHW5bigNgHMcr4\/L6g2BHhhrFi+EK0kgOYmJsQkTyzfPrj\/eFRJcru1fRH3uzIrzUNfKZYgNzJdRcedjc9oGYJbBaSt3qAkQjUjjGRuNHhleT0fU8gt4YNsZecVf7CF1rl18o4o1qFolN4lHDO4vC54crYBwBASVk\/ssnMTd1+mp3\/vHIo\/5nVCv9k=","iv":"8fbaa2124cb401a4f5d7f1d38f3898f8","s":"1252ad584fed0193"}
Pavel GolubevĀ is founder/CEO of Appodeal