In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b82c79bb5dc799ad31f142e5e75dd23e","s":"6756797569ec35d0"}
Pavel GolubevĀ is founder/CEO of Appodeal