In-app advertising: What is in it for publishers?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"188cffc419416af9cb47761df8c89fb4","s":"024ec13953c63b89"}
Pavel GolubevĀ is founder/CEO of Appodeal