Yves Piaget is chairman of Piaget In this new series, Luxury Daily sits down with a company’s founder, chairman or CEO for a deep-dive discussion on that executive’s business and the industry, sharing thoughts on strategy, tactics, trends and issues. We start with an icon – Yves Piaget, the last generation to helm the Piaget watch and jewelry makers, who is a firm believer in craftsmanship and the artisans behind the brand. While Piaget is part of the Richemont stable of brands, Mr. Piaget still retains the chairman’s title.