In mobile, marketers must put experience and expertise ahead of hard evidence
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"MBidmGZETFDDNZj1aZKYtObo2\/jsXL\/Ecl\/A9ortsEkv\/XMz3lif+NsStJN61bZJ5RuHDvUXXYAolWaeDMrs257chyIn5Cur41DDgtTMXz6VhIV8hjhrEVgVw3CgLuZJpV4aSHf5iTexgpMUuYz4hhdME2vPBQvck8OcqLk3bbnr93pbJKgKxRM8\/Z3n+jHAJl0mWdEElSF6JXMAivBqsvaUgZcg8f5OAH0aZmR\/dBTFBb\/DWAdxyWkhO1oBxlbOB5+EKEsJ5XEweO0UrLmfHtgz4EbOH6buEfx6jmrrMLHurvPBV5IrwfBOGmQ0IUKnYRfsndtqR1QxnuOGZQgbeZ\/N0GQY7NDHA6i7chhwUl7EzWjj\/JoNuy+eY4xxY7oW1aPLGcPD7zuQwX9TKbUDCN2sdPYLcqAwkufC3FvEuZJ0YVOUfGJ1vZrmO97lV+GxySWhqwPnoLIdsdgsE6S7U\/5pqat22BETwfCcE5YBRZE3Tm8Ffx1hyee19mFwcZLJiGOrXHsnRTS1F3mBZ0SJaPbaHOfD7kDUFwfgdSB\/rg8u+IvzMJLSzM5Zf\/Xw88LHAUaER5G6cw40UnTbJlBzZQF7acWfwYr4+BmePZIyQqtDHv9k2jm2O\/CpZoBQ5zHCbiIecewRSe5NdzOIDORkDRXGGty4FVxPEmba6IW\/OB2EYGpA7oCri21EhEevjZSHu4z8DxzUz7cZfg7zzZ57kA7KDBPMLveex7I\/IYv0rqN2n6QkwRXi2DQre2k406JMKqe16pIM5UI1zwBI9e4R06sTvFYf+ngJPdS+gOLeoGvwgWoEZhPRh7ARIth+bZCHV4KTTFD9973n3r6TQCsS6atstQ8pD298cWphUr+m+y6tI202jObihwt6QlA3\/wMNcu45PA8+N7Mx1NQOLjgvXWZ3xLMtm6kYfU7N9899zdDoWBOgY2\/R85gXTBn2iMP9HD+hYKmny6ZROGQeX4AQTryUMadyJL8N\/FfzRG4jw6ClyJRl9SveDsMx00Lqj6mxtG0a+JNTsAl\/v4w5eGzBWMCbxx\/ef64OIkB+WnoWlLWkSON\/eP3JGBLdeocsXdoqPOhkRJRBkleHyrZmhkqf8ruU9oLOBvM\/bOSSuVsHao69+xgsM\/1y2V9g\/Xc3RZRUKHiNqGyx9qd9ZZkR1BGcas0z7JDRxKiRMk53yxWy+G6HBHvS0Vt7tNy6GrNRNppfO2pHvZpJeUSY3hPOBzC1gMdTUxprdyx+Fa1knFWpx1vok+NnVNJ5DJGFbDJqgrrbsrzpy5AvMO0qKtIiFUNzlbtx7XQOCN8+kBHFUtjgGT443psHi3YHwMNeRXcr+e3467FHNYmueKL4ovOxrspcsGBxdTcIZlzBxQLPMz0NjkhJVYBltppElHXEUL49lTycvB3QMUN7LrtZdC3LM1p3eXFS+fmcqOsvV0QfhpWbWqzPaDMt+VcEjgQyrdlk+wVgb4Wdrm1Y79oU7qManZv7Rz6CgAKK\/hE1zh0yHSHen5Ux4CANTZsbVK5nE1nFNheXeLMaMWiFPCl8qKEBFaXe8rmJCtdyHZ3uya+0gHtEqZBhb5SFkSHi+FvJbYOBuXYd9nfsVsY7yXW\/kU+uoVNxSECS0zXrYKQkaZH\/W7Braxbul7K4qYnGHMzK4bI4JsifwvzLa09P2x84vz85pTcYNviaHQvA1gSCGpOzad7FDmghN1kxcI3hrIZSfIez+gvbR9HH+3GRIs2Sil1C\/hPzw8aDq75FWKZopFcDPvDBGNpmyJwtC7Rfrr57VlYl\/cURhsfS94XUSI983z\/GK8s0DPPASBtzaahvvKfS+Qi6+C3G2mMXr2HwynIZdYkUVbBvMBLb\/CEeM4yX9lBVtgrQS27TQ5oNOOPlKUu2oSsaJLjmk\/aQaJNq8OsnuGbi3qxIsMFZ3eGav3tf2AWazRFNBEvY58w+WtbPGwIJ8W3tNokcToexg94s0p9yflAPSVarVJ9hfJ\/k1GcJOz\/cDq6PKBFBrGeqdYm5tvgDinPX6qPfLUoiy9GqvCKjsrjVXe7dV1uBUqJE4hDMjziGrzI7e2ydeEz3LV6tWOVHnWyYMYGatnFVu+uj7Qe+98BRhN42CoXG9lLWxmmtglfGZh2KruDj9BzJ5hhrT5pOSVcpJ20Ez3DHPTNFka4ewa76GHZCwvBchPcvyi0OsFapG1yye44BxLoIrgLODJDRDZzbKqB41enmXwFnD4uou4D3eI3R8KyvnM00c5TCPqIUQv7kib+heUO8Zp1vdpsOk\/6PderRZtTqlP7oAzHOfBSEN7Iypo2kCyuNBkFk4xdC1HvldubBvsSDBHYE5uQn0C1Pk70L7zQuHHdpHlH5kkQLcTMVKOP4IdwOrx3H6KXHXF5enynSPXGQ\/O\/clCA+bmdIcB10xPiverQ87ZuCG430z+11vq60w0eg0lpxH9vuM0nh57QIShlU3DxxCv0mnfeXe2Q4neK+K0\/SF6hYgCT29pHS5wIuSFKngAjE06hvv5\/oS5PF3fX8Om3wg8TqfFbU\/0b8wWY7i8b2a5iGqGIjp\/xF3tM0lcpZzXflWYcJDddf9uo8y0O59e5AhZm2\/iUi9hcPgScW2tmHk\/LBZ88YExnhYmKN6olaz7mxOK3x1xXhtiugkWvayLcnWRQggF9V7U8lag\/d0l70PXZppuC2loc5fJ4xPcghefvje2ffXBp9pV5WxI7BuSVXZq1AoQ6o272BbCFb96AmMVGczDiFy0e+H5yH5spi5FMhN2Q4ZuHwasdjE5LJ48bW1ENLoSJCKhb\/oxd+oITn0Oq8ELQ4nNCu5qHAIdDOAjfybtcwJxTDgxC9M3sAAoQ\/ZNnz\/OHBlG8F47tkqGdOikHJ+In\/E\/Pf5NdJtOT+z20JVBsNa9\/yytspcq1zfckgBSP1lF3nLBrrrh559VLDEasYLDQe1gg2qzRncT15ktIC+9W+z2I8a8aF6PiT1w3s9Ihy4Cu5jbCGF5yfOul7bQytLhYc0rNQngBwR52bBCRUKbEBZGZJ4pSGuzimbPSRRZAZesq38rUUcuMOSi7rEokjPTbY8EcNRC88Rija0DEzLiBHeXOdoEPo\/GjCA1m8qiFXM9mg13Acnurb910ddRHYJl6NVL9\/L72AxOVFfWwL63eQzXPoQbnTj+Fno6OHuhrdeqD7\/+FfhNDMLiXOoN\/9pTh1YQ7+iqYMcVVB\/Td0080K8pl1RAkFDEy6sPYIqoBlvVjhY4bb3cIbzrsngd3AJaiFmS7xHaXa8wmCGM9kNj+v8Rf1uMERpLJdaTiCGIHfEjpq0L+c1SdbJBhgOjle7ATG9rK\/nV1n3hv0zrtqF2Br72vLxhoLRYi88oMmriBGp5R8k7th0q1wgUURQBqSHRgySYBjx0EiBDyuutOMmnwsL8VKiEq4IoGRNaxD3PcOUT6zsBOl2pJvXkZ16g\/TFtjxfRhsqNEfNU5idtjDqOrK2uh5YPXErQxIkortzEwZJD+NrxvTZuiE7vZOxSjnNYd+dB6OiPRYZQXWtGjBWfrXV7ihsf779N61lf0Ix\/fO1eYNw79dikMi7AHNwriTW6VRIGwcNKjOqP4Q9ZZS1MaAeHukV0aV7R4NOyF2wCF\/XBABLqHGtcc2lfCVl+pWd4blBFlgVq0vn3LAc4t556JemWf3TukI+pWn959WhkoyGnsoFcPNRIqL+GSCYUGG9Z8EKkZFzB0vwcZ1AWFTuBdR1ZKpXPkpRFzmQ\/ZxUFPas\/P84EW+mD3IEkrs+gAcpVT22fUm+e2oOs3+e95j4TuknEHq61JdjbsNOX+oTMWsycRcED8\/VmVS62NpibucPaa9msFCun4uOUXCI7nNTsLXrpHkHLxuJYdp4VOOoC3yl75e\/YqgWgVxK2oXFrOlESYqgmWED7zK0ySUqukxVilHStsdt5j9\/PTqn7uKOeIe\/XGfA3hWS445uGdp9aeVPiISIb7qvP88onkoW+7zdmIZnWukFWsoB1M2OjPR1ZZ6GI\/dP5Hzp5j7YIdGJo3xmHOT1LjoKTCTYT003MWXdAPJVCuyGNmihwXZ4Zr\/cX+VSN\/2bbc4TOq+rSsSeosAvIv7xJsWbj+n\/Z7ewI35B7oVMvcOISP6UaSyUggYXYBIPxUXaPK7ZkQiDkpfWKy2XQkZeiQJFfO7Ge3DW0A1Kluh53a8u4OacZ+U62Y4daOiQ0aBMaAfkmLIDmHvQsMeSQGs5VcYh8wpeCUYcybj+yJjd3Iwca8Vp6naL7v+njwYkoEMSgeOYQEmUDXRxGXGFGGzM4LdfXCcil2LOnarIh8bRASjgc2fTBWCULj7fRu1xqEPd+XklrJLlDKdmS77u3TBhcGWfIBJ98Fa3YbtKe7SbBuMIJzyfzrQcQUWWD5o9GJuVlFN6geAQxNAQWnFIdfmJlhTy91bYm5gvV3WWJmgSmXgNc+rINuZzQySP1f8HYp+p9H6ix2eI5FTMlXTQXl\/nazJsaSmaqtdVyn2r+5pSURtlvzuDNAHPqlgUZgAfvXjooPYKekRUWnyUNv0xB8DgJyYS\/IbYeCuSK+AiohFaneqVcdC2qMd+Dz88otAMM1z8Qus6\/ypD+cqUzHnvEqL5RUrGobvbGtSCrJafFw81Hq5tLQ7obx6\/Bp7ASfZzMgA9LGnAR\/zePL\/W+aw51cF9\/KBkefp65rH+KXXsocvP1vi2EQn1bCOh3L6p9gZjou6yKVZnjznsdOlVpbdAGJ24qp2G0T9ks2h0iHh39zfNQ6aSkMgrb9tu\/ybVZJeWexHMGinkoUZlvmi88+V+oPxgpgChZ2Nm0\/gtfS299UKbB+EdyjWvUUXBoVx8UYpupHF2IrG7ApftpgVKGA4rqUFY2Gjz3pGqBlKGnhVM7R12LvDKFjOnRXLxon7Lbe\/J7X+CwJTcl0XpRKqJy9WuiCI3NvZnZLKwPywo289bm87OlVuhJvHPjXylmUrnheoazKKOuw=","iv":"8917b8b512fadc62a1de020887a8f7dc","s":"7fffaf50d22978da"}
Chris Chang is director of client services at Elite SEM