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In Zero-COVID China, brands and duty-free pivot from airports to city centers

Savvy brands are navigating the downturn in Chinese tourism by pivoting from traditional travel retail toward duty-free shops in city centers. Image credit: CDFG via Moodie Davitt Savvy brands are navigating the downturn in Chinese tourism by pivoting from traditional travel retail toward duty-free shops in city centers. Image credit: CDFG via Moodie Davitt

 

By Kim Leitzes