Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted By Staff reports On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"cfe976a159fa97f5eb060caa79e86307","s":"d4faa57311302785"}
