Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted By Staff reports On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"796f51fbf94c0be15cbc56d688f1119e","s":"3fecb363a2a2b56d"}