Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted By Staff reports On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"7fed14229137c3bc108daa70a8448c0f","s":"c9b802a74a7b271d"}