Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted By Staff reports On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"f5f721d622af3acdd869fada828f8c3d","s":"3c07518d17957405"}
