Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"28873dddcfa86058a5e3fad16a680a58","s":"5935b418133e3a48"}
