Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"b78e1a755fb003995d7d67ea1e4765f9","s":"a25d05615572eddd"}
