Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"3e66d6be4455c93b8eebda32f829bc7e","s":"6f9f9f68072e1805"}
