Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"aad2df0d94f81b2170d884826f51a439","s":"28f147e9ccfcd332"}