Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"8944e177508975f983ecfb1d1c560acc","s":"f475bd8047a1f0e8"}
