Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"058dd52380ba8e49c5b336e175c2825f","s":"0e7d8ba0057459fa"}