Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"1e8ce6a20fd4b017a540ef482aa8a2a8","s":"b5069623f3fb2e52"}
