Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"72ee454cb34f2483247027a57a46cd07","s":"e43e55b65682be6e"}
