Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"5ace66b4b17c45cd9f2e5fe979418a4d","s":"54a31a740cf93c03"}