Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"dcf879b024bf7bdbdfb1dc3def578834","s":"31fcf35a37ad9099"}
