Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"f8aa642830a146cb6ab6c903fdeaca58","s":"4a90a03ff3869a45"}
