Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"a43dbf045671ee608ec8b9631ca86343","s":"ddc4ba6a9de5080b"}
Erin Ludlow