Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"eb28dd3a7c13e6f99aef82196f58cbe7","s":"1e0ca00a0e740fbc"}
Erin Ludlow