Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"82550277673d90ccd344d5c7fa8209e3","s":"68aa266b755f3d95"}
Erin Ludlow