Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"0e16461970a0cfc2fe60a434998a2b16","s":"7e74a931b19e1899"}
Erin Ludlow