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Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By
a Luxury Daily columnist
On
October 31, 2019 @ 2:15 am
In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion |
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Erin Ludlow
By
Bryan Blackmon
and
Erin Ludlow
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","iv":"1907f83f1f9a430766e5a5b4cc285f0a","s":"7c3221058a3759af"}