Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"873c867ee4148435d314e58058692d51","s":"54d3f654460a32d8"}
Erin Ludlow