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Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By
a Luxury Daily columnist
On
October 31, 2019 @ 2:15 am
In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion |
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Erin Ludlow
By
Bryan Blackmon
and
Erin Ludlow
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CmqjZtvTuKrlqaUnYpLkCx6z6NxlWpOVN8cFSLXjk\/0I2GCA7XxHZqiUK7yEH2rqq0F4qFr5eQzJjWiCDhRWO5jK11wek+lVkui\/nrIWfrlEl0lwjUDo8NtZ4jl\/4CHuwWis16GlH8cvp\/ftGCOMulH+PkKvrHrk5OaAXJwNoUWvT1zAElKyGY75D3cy6nWmXnWaSh1g5bzIZvG2YrycgBoiW7io0wbBJc6oio5vB1+uY7Gk4scN2YyO4rwGjBOB5oy\/mheHeofaxem76Cs7O4HLnT0p7TOegZOfr+6rry1bplItnX3tt3RrBNosF5Sm3U5YYfoU4D8Mnw\/syECZpfNxkcNKZnqJ93Fcn0BWfKUu4i2dJ72P4LYBBUMUvsHCqHaT2JXVH5usuFpFLHcX7rBoFZzL5v7CzkNsrfzVL7kKxMvKaDpXd+umipDWilGsYC92595fNYwpatxWQHSoCWKOLzXxqfejmDrccq9QmKqjuvzgAGO4BVeeKpjJBZ8S9xoMKdYpVnP1h9LMGuAR+w+zdAQasf7\/aoaWv7MIBhkig4U4PuK9i8geGyki8JvxzmUypzhr4xhcwTxDCD8CKtDQNxzg9dMpvMflHkB9WlZEA9VhZTHrkqdc\/DhjZYdimBqRHNWs+\/ir1mXTHa2hYKH2Y\/GWUIufhPV4zyO7yBWP8EBwUljVGuNRh6nccUqWG99BKjjWfBVnKHoOEDA8D\/iAI6ZLLm1Fb3S07o\/9lVGuNKUc00uUpgYHsFgI1wL3td46+2YbFWtbD4RI+j+KE2D1tsK+C5kBINsSxeplAZ0y0nPpBrnWWkmpjLVwtsC0M75+v39xDTnFjJLVmp+KTMHOCYrpS4PRio137aHUk\/48Q1TBXs\/criiuFIE1XGDWo2SU0jcoLMk5JrwB6hrpOwJngJZobvdbDlihHL7Ki1WMmSv5Gsb2KPxQwpEd3cSM2Uv2HOzGFtcBE2Cw7NQLmXy\/p\/ph6j4xFgvZV\/l6Gtih17CsE46g21e1XGFdJnlRqVnfcNa2OVcNdb5+7sn4bqMgQe07t1i\/bPuenJB1nTOp+ttVJBBH08e9mv\/DsPP74j\/7h5hxwDslmgXSen+ZKLEKmhAeyDqOjPPF4OhVlCXOVFnCbEA1PBxstuKSdBIRAGe02WGS2q1LAp46cgFq4KWA5a\/pOiBdsWnKTRCfI7SBozSAVUq5faob+0PdFwXLwNmRrKjpDahSVUbvOWqB2NdZKdLSfKO\/yOczYbSrnessLYedIiyQvALyN9wKv7wwU5KPi1CdJPdxivbtgJAy0wua60FROIYsy2wfyG\/oiey6bTvjX2pVGvgybeTHsOqMa55z5Id5yKsWjalXj21wwh\/xpehiqeqqE7zf8eRgYxuqHe1co+WoFyf5ObpVkimQKt\/1HrwLP3qZ05JNSiO8NoijxTIH0+ODcMrNdAj3YMNtspI7SnfgJN3U\/cL1Yjwvc11kH8oPekeOkVMHLFBv41e9WLcEpvOG90dsV9STR090T1zTwYSITShxzyPJcuEBSHsuSpo8cs+vB1Jypq9mB48JC86eSebyozl4vJLo8ZBui0Qo7KG3aCY0Y8uCljC4G35OqVR35FqLG4fwLsgpOtuMBR7POJ6MiP91zV6ktKMZ1MweskpoCd1WvrjcSjr7EEtz2g\/xwBdwP9fJmoVXJ+TPNLbcTmAgFLsWvtxenz6ttTrqVWWpKZvPNFlWVhQAtg5j2BmL32N\/HATueY0siGZX2bG1FTGVE84i4vbR3jJQ5n3U1CrEd9pPSmOwnCqiOkGKg46kxRa5QrpD6JiEksoDf100ZRdDgijl9gDAzm\/nuFwi+PvDld88Qms9AnbILE3Nytcne9dQ27fvDy986I62TkMtzM6wsaA+hcfhCPX\/wyI6QRRiWS6j9NDLap3USlP6gVTQQ8Ey7xP1TnZ3E3jSghH0176fL1Ezk1GXMGF0AKFOkcuFsOaN78KpZdBtvGKqdI+5HNCnanEK7bWExls4edFIL0dV7B\/u+PjTXizu+gswpwgg0PK340ioScTfnTYVINbJX5dOb8jek2VfXyVV4c39oELhJ\/2it\/5nJ4x+Lw8sYRsC8g24xefgm69d7YzhnuTrWtvump5sSt0Pc28rCt3nigK7q9MyushjSQgwflQcVBFqfsz2zHdM7aTmb+qUjL9t8ZCcJHBIzKxH8+E5D8QAP+G3SVlV0VPfxpzKT8yl3ayPz7bTVVfqR4KMrKYoubguYGJ5Cl6b80UlNTUKlivArZpMLHszpiqzuK5iJ7hJIQ6qkQ93GKkiEyNZ1WoDdFOYoTqr1VjzyEsWWfUo5COqnVQVLx1fgLTxv6YutUNXs7kJpdhGIFWeChawAQ0Ca8dGiXUH9MVxxFtzQIyybaNDWegFdX1zUEVMd3jqcJY27n3AcWbXotmt\/fhjC\/xrSYFs8+L7foM7byUELxxXryw4nCB5pEifZagY8o\/6Y\/Da9oJnjDhEm4ErbwaPSkRlz1fp1BW0cwtV24HeFYbf30JHKRFNozbwgU1QJEwjxD8rl+2BH4OErmvIdbHo9f66PGsGRXh37CcWy0LkEaXQdmFZAQOowv9B4XUlkacBRUUonY0eni76zY0q7lItHPtV94NeihZv5Gps\/Nktwh42xoP5WbsfGNY5B+xi0H9DywWfA7KS2cw3Tu0HPrEiTjwq8LJ0KephmCup\/sVtEwnmuqw+IeWEtO9dVa5bHFi13Z8IvRqQe8lMLCGmwt+q7LMRJ+KjmZYgAF6eXfT\/6+ZwOvnAikwXP2w6CKQSTmDw+nuQ2fY2qGvmO4dtwF3\/PonsLGVLn5Kzi0TPzM6Ak87iGemb8tm+sEL5RWgrUKrfRNxs4MSlbRuss479UWAp3LcDbtzFwHXlkKyKSDrFk38oom6svki4UzlC9+7M\/aSfvn6AzOZ7czlMLSBPkav2xLJWL9XUszDL2Q3YUzc0QKOnWJj1Zvb2JRTIgyfTfJxeNsHoEQsq7VOfD+o14xabo6qE2L6YBXvha6nmZzrPVIOAGGy4pnhaC8ikXC+738ioUuO84XpxIUkS4pDe+VTf+pMbwffJqwf8KVppPapHWJUyg6E9BaA2aNeXU2oX\/jVmZWaJOOg+mDCbTAorweXNLjChseAXHlo4fKYd0pqClp3z1EBoztsICRqce4C9SH8SA0e4WzlSKvWCYmRcWFY\/rjKOwy59KtT2bTGE8r3+g15dpBKe2P\/XBPH+7uIwPVFIPulqLY4G1XrtSECKhniuLMY5is93gQjEl0PBln655hxTT9Hn7uKDvn51x1o6NGLE6pf5semWtUz2yFhnFh3B54SL2Aco2DMjX1BojHQxKTpJ8O7gKEy5DheslPAGV+MNqueY8C9+jmqVFfu21zUkX9ku4bpmeGRKotdJn95Brcbeygni1upg+QRywBX1dG8fVBqWTswQUFaFeRXSxbTGle+RMo1bcFPdQEGuhOgEgniGDm1s8fjEWj9ny044GgBm95S5kqdUeuXDLQTkqLcz4oaUoN2HkQPJiwGB23p7Pn1irhBrwJCtyPJ0T7YbsMBOQ8729vM\/9csDYQ6V+\/C\/L6oyCxxBqVONqPQ0nDfnBdM+exGfCBv\/hm\/sawSbRcggqVWlzhOOQ\/mnJNRe\/tKNqkhe2L1aU8Gj5Z0rlXGHAFKv8GAJfOjhb4l8z0hjFMhgMAJZ+\/EtoUuNXbH7b8QAREwQcmDpzjjrw3T433+ZS9A9Q\/PM0lzL1FyC0tLk8hauTfpjDuusBwrHrMwY5rrCeqoeXkgaBQsxDJ9uGuKVmiyWVKF1998MjeDCqfjeroOV2CnmH+VWJkiAi+UGMlL2mdZ1S3cv5zeQxDyj4bmlu6MX57T\/DTu9RrZerf2VLj692W6RNTHv3mo0t+V1pzCtEM9Uz5kQvauk5NTJpTUoOt6lKbLNZfQK1jNg6JOjEfUBTozz0rPOmekQPpvOOXMXeAQ2Sxa5HVw2ix24TK401TCLh2W80JmO2qFjMS06SOmz9PImkSdrD9DDolcsUK3Hda9mPYHP3fu8Qsm27j03GkjFGE\/Iz2VmfLKC7jrILuL1zI6MnJ3Qm6ErlNy\/d9WvvNz3kD8GCRl8CALp+cYGhaj96HkcftCNOCsy\/746EtEGgrPjIX3s4G++qy+oHaS3bjDAJNFB0MvZtbT0rh8ULF1BVn6cnDdQXkll9iSzGziXG1PosfD5m94z6aL7bFzDoU4ZnJ\/t+O4jq53GJdioS5v3gyFG+xYqQUub6vPBj7MUU3JksnJm73PhoWbm+o8meFrrZ7hHhtKfhytYylpAiOeV4jWUez7R4vXJPJ33SaBgE6uZENm3GgHkTOEtXQcx90CeANi++KTDg5qKx9dRFJF8oqWehTifJ+fi5KPNqlvYlSJRieC1HzId2wNhMkppPwj2lfOdlenaCrwGa8UhBMufB52USNKQ==","iv":"e81695a409980fcd5e80550501341dc5","s":"0898ab3e76d7e379"}