Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"44c7e7954b47e483b660f86af6d21050","s":"75da0d10d01a14a0"}
Erin Ludlow