Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"d9a007ba2d99649fa06320e6dfb1d0a4","s":"9cd2ef749abb35b5"}
Erin Ludlow