Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No 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","iv":"ed429ac7f801717032ce6bd353c931d3","s":"34e34d2ce99f4d5d"}
Erin Ludlow