- Luxury Daily -
https://www.luxurydaily.com
-
Influencer marketing analytics must go beyond basics
Posted By
a Luxury Daily columnist
On
August 7, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Opinion |
No Comments
Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
{"ct":"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","iv":"d35e043498d92af13f358a9f17037770","s":"d5cdcdc8a8732cf6"}