- Luxury Daily -
https://www.luxurydaily.com
-
Influencer marketing analytics must go beyond basics
Posted By
a Luxury Daily columnist
On
August 7, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Opinion |
No Comments
Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
{"ct":"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","iv":"c252993d8955fad7b2f09246f38ba5e5","s":"8963a65f4af9fefc"}