Influencer marketing must remain consumer-centric: Open Influence
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"5909c84b166a1680933b22b0f95ad8a3","s":"05c9cfef86f48268"}
