Influencer marketing must remain consumer-centric: Open Influence
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"46c1474f89d63cccf7c224f5f7f347e1","s":"a3a78ed099798d1b"}