Influencer marketing needs to prioritize content over commerce
Posted By Forrest Cardamenis On In Apparel and accessories,Featured,Industry sectors,News,Research,Retail | No 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","iv":"248fbe3d167342b76fc7aa2d10c6298b","s":"f2ba2bcf75f998fe"}